[HCM] Creative Leader at Jemmia Diamond | New York, USA

Jemmia Diamond

[HCM] Creative Leader

New York, USA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Drive cross-channel brand storytelling by shaping campaigns from insight to execution, while building a high-performing Creative team and aligning output with performance goals.

Lead the creative direction and big-ideas development for campaigns rooted in cultural insight and emotional storytelling.
Direct the Design & Content team, set briefs, ensure consistent visuals and tones, and coordinate with vendors for production.
Embed AI-powered workflows to speed ideation and drafting, with human judgment guiding final concepts and collaboration with the Digital Lead on performance impact.

Job Description

Creative direction & strategy - Propose and own the creative direction for monthly/quarterly brand communication campaigns from concept to final execution.
Present campaign strategies and creative rationale directly to Brand Manager and senior leadership.
Develop big ideas that solve real customer and business challenges, rooted in cultural insight and emotional storytelling.
Leverage core brand values to craft compelling narratives that deepen audience connection and strengthen Jemmia's identity.
Team leadership - Design & Content - Lead and manage the Creative team (Designers/Art Director, Content Writers, Content Creators) to execute plans on time and at quality.
Set creative briefs, review outputs, and maintain a consistent visual and tonal standard across all deliverables.
Nurture team development, keeping the creative culture energized and ideas-driven.
Coordinate with external vendors as needed for production and campaign asset delivery.
Digital collaboration & channel effectiveness - Work closely with the Digital Lead to align communication plans with performance goals ensuring creative and media strategies reinforce each other.
Oversee how brand stories translate across platforms: Facebook, Instagram, TikTok, YouTube, LinkedIn, and beyond.

Jemmia Diamond

Jemmia Diamond là thương hiệu trang sức kim cương cao cấp, được thành lập với sứ mệnh giúp khách hàng tích lũy kim cương một cách hạnh phúc, may mắn và bền vững. Chúng tôi hướng tới việc trở thành thương hiệu hàng đầu tại Việt Nam trong lĩnh vực kim cương và trang sức cao cấp.Jemmia Diamond mong muốn mang lại cho khách hàng những bộ sưu tập trang sức đỉnh cao dựa trên nền tảng văn hóa Việt sánh ngang với những thương hiệu hàng đầu quốc tế bằng chính trí tuệ, sự sáng tạo và đôi tay của những người nghệ nhân Việt Nam.Bằng khát vọng tiên phong và chiến lược đầu tư phát triển bền vững, Jemmia Diamond định hướng trở thành công ty hàng đầu trong lĩnh vực kim cương, và góp phần lan tỏa bản sắc văn hóa Việt vươn xa trên thị trường quốc tế. ===Jemmia Diamond is a fine diamond jewelry brand dedicated to offering customers a delightful, fortunate, and sustainable way to acquire diamonds.Jemmia Diamond strives to present refined jewelry collections that embody Vietnamese cultural identity through a sophisticated and globally recognized design approach. This is achieved through the intellectual acuity, creativity, and craftsmanship of talented Vietnamese artisans.Driven by a pioneering vision and a commitment to sustainability, Jemmia Diamond aims to become a leading name in the diamond industry while elevating global appreciation for Vietnamese cultural heritage.

Chí Linh, Hai Duong, VNM

48 employees (19 in marketing)

jemmia.vn