Gym Digital Marketing and Social Media Manager

Fort Collins, CO (Hybrid)

$53K/yr – $64K/yrMid LevelFull time

Posted 5 days ago

Job Summary

Own the gym's digital marketing and social media efforts, including content creation, paid campaigns, and local visibility to drive memberships and leads.

Own social channels, content strategy, and campaign execution
Turn data into actionable growth plans for memberships and leads

Job Description

Responsibilities

Manage and grow our social media accounts, including Instagram, Facebook, TikTok, and YouTube.
Create engaging content, including reels, short-form videos, promotional graphics, member spotlights, and workout content.
Plan and execute paid advertising campaigns through Google Ads and Meta Ads (Facebook and Instagram).
Develop marketing strategies to generate new gym memberships, personal training leads, and class sign-ups.
Monitor advertising performance, website traffic, leads, and conversions.
Optimize advertising budgets to maximize return on investment (ROI).
Manage promotional campaigns, seasonal offers, membership specials, and gym events.
Improve local search visibility through Google Business Profile and local SEO.
Track campaign analytics and provide regular reports on engagement, lead generation, and membership growth.
Collaborate with gym management and trainers to highlight programs, services, and success stories.

Requirements

Proven experience in social media management and digital marketing.
Strong working knowledge of Google Ads, including campaign setup, keyword research, conversion tracking, and optimization.
Experience with Meta Ads Manager and paid social media campaigns.
Proficiency in social media content planning, copywriting, and video creation.
Understanding of SEO, lead generation, landing pages, and digital marketing analytics.
Ability to analyze data and turn campaign results into actionable marketing strategies.
Excellent communication, creativity, organization, and time management skills.
Experience in the fitness, health, wellness, or local service industry is a plus.

Preferred

Google Analytics 4 (GA4) and Google Tag Manager.
Canva, CapCut, Adobe Creative Suite, or similar content creation tools.
Experience with CRM platforms, email marketing, and automated lead follow-up.
A strong understanding of local marketing and strategies for converting online leads into paying gym members.

Benefits

Employee assistance program
Employee discount
Flexible schedule
Parental leave
Professional development assistance

Salaries

Posted range

$53K/yr – $64K/yr

Taken straight from the job posting.

The middle of this range ($58K) is 28% below the median base salary for Social Media Manager roles in the United States ($81K).

Social Media Manager median pay in the United States

$83K/yr

Most pay falls between $70K and $98K. Based on 616 salaries.

See all Social Media Manager salaries See more Social Media Manager jobs

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