Guest Engagement Lifecycle Marketing Manager at Plein Air Agency | Dallas, TX

Plein Air Agency

Guest Engagement Lifecycle Marketing Manager

Dallas, TX (Remote)

Salary Not AvailableSenior Level4+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive end-to-end omnichannel guest engagement programs as the Guest Engagement/Lifecycle Marketing Manager, owning strategy, execution, and client partnerships across email, SMS, push, in-app, and loyalty initiatives.

Own end-to-end omnichannel campaigns across Email, SMS, Push, and In‑App messaging.
Experience with enterprise engagement tools (Braze, Attentive, Sparkfly) and cross-channel program optimization.
Lead client partnerships, performance reviews, and translate insights into strategy.

Job Description

Responsibilities

Own the end-to-end campaign lifecycle across Email, SMS, Push, and In-App messaging—from strategy and planning through execution, measurement, and optimization
Develop and maintain an integrated omnichannel marketing calendar, including loyalty initiatives and targeted offer strategies
Lead campaign performance reviews, translating results into clear, data-backed recommendations that drive incremental engagement and revenue
Serve as the primary point of contact for key clients, proactively managing expectations and strengthening long-term partnerships
Lead recurring status meetings, present performance insights, and synthesize client feedback into actionable plans and priorities
Partner with clients on strategic initiatives including seasonal planning, testing roadmaps, KPI definition, and success measurement
Oversee the development of clear, actionable creative briefs across email, app, web, SMS, and loyalty touchpoints
Ensure all messaging aligns with brand voice, tone, and strategic objectives while maintaining consistency across channels
Manage review and approval workflows across clients and internal creative, production, and technical teams
Own execution timelines, resource planning, and campaign QA to ensure accuracy, consistency, and on-time delivery

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field
4–6 years of experience in customer engagement, CRM marketing, account management, or agency-side marketing execution
Experience working with enterprise engagement platforms such as Braze, Attentive, Sparkfly, or similar tools
Proven ability to manage and optimize cross-channel marketing programs at scale
Strong client-facing experience with a demonstrated ability to build trusted, consultative relationships
Exceptional written, verbal, and presentation skills
Strong project management skills and experience leading cross-functional teams
Highly organized, detail-oriented, and results-driven
Proficiency in Google Workspace, Microsoft Office Suite, and project management platforms (Monday preferred)

Plein Air Agency

3.5 Glassdoor

Plein Air is a marketing and technology consultancy purpose-built for restaurant brands. We are full service in ways that you wouldn’t expect from your typical agency. We’ll elevate your brand, develop your ads, and connect in social media, but we’ll also do what other agencies can’t.We’ll design a loyalty program that drives action. We’ll develop your online ordering interfaces, and design and manage your overall marketing ecosystem so your customers get a more cohesive experience. We’ll build your dashboards so you’ll know how your business is performing. We’ll create new recipes and help you get the most from your kitchen. Most of all, we’ll act relentlessly at the service of your guests.

Founded in 2016

Dallas, Texas, USA

114 employees (52 in marketing)

itspleinair.com

63% recommend to a friend

61% CEO approval