サイネオス・ヘルス

GTM Subject Matter Expert

New York City, NY (Remote)

$190K/yr – $215K/yrSenior Level15+ years exp

Posted 2 months ago

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Job Summary

Shape and lead high-impact, cross-functional pursuit strategy for complex, strategic opportunities in life sciences, aligning BD, operations, and marketing to win multi-account deals while developing compelling positioning and scalable collateral.

  • Strategic Opportunity Ownership: Guide prioritization and pursuit planning across accounts and segments, coordinating SMEs, RFI/RFP responses, and bid defenses.
  • Engagement Execution & Alignment: Tailor outreach, attend key meetings, and ensure consistent representation of the business area in territory and account plans.
  • Collateral & Enablement: Develop customer-ready materials and enable BD teams with best-practice playbooks, training, and messaging for RWLP/RWE-focused opportunities.

Job Description

Responsibilities

  • Partner with BD Strategists to shape pipeline and prioritize strategic opportunities across accounts and segments.
  • Align with BD to tailor, execute, and track customer outreach and engagement plans as part of broader account planning, guiding approach and positioning.
  • Attend customer meetings and identify the right SMEs to engage, acting as a senior advisor on complex or high-impact engagements.
  • Own follow-through on customer engagements through RFI/RFP stages, coordinating inputs and refining solution positioning and strategy.
  • Participate in strategy calls, RFI/RFP responses, and bid defense prep, contributing content and expert guidance for complex pursuits.
  • Represent the business area consistently across territory and account planning, driving alignment with the go-to-market strategy.
  • Collaborate with Account Development Consultants and BD to build proactive messaging for targeted customers, infusing expert insight to improve outreach.
  • Increase BD fluency in RWLP/RWE and help position RWLP/RWE with customers via workshops, trainings, and tools.
  • Align with operations leadership on delivery strategy and capability priorities, influencing direction with market insight.
  • Coordinate with operations and Marketing to create customer-ready collateral that supports BD engagements and differentiates our positioning.

Requirements

  • Bachelor’s degree required; advanced degree (MBA, MS, MPH, PharmD) preferred or equivalent experience.
  • 15+ years of relevant experience in strategy, business development, solutions consulting, operations leadership, or related roles in life sciences, CRO/clinical services, or healthcare.
  • Go-to-market & sales support: Demonstrated experience supporting sales pursuits, including opportunity qualification, account planning, and contributing to RFI/RFP responses and bid defenses.
  • Operational acumen: Strong understanding of service delivery models and the ability to translate capabilities into customer value propositions and commercial messaging.
  • Travel: Ability to travel as required for customer meetings and internal planning sessions.
  • Experience in real-world evidence / real-world late phase (RWLP), FSP, Patient Services or adjacent evidence generation services.
  • Background in developing GTM collateral, playbooks, and enablement content for commercial teams.
  • Experience partnering with marketing and operations on positioning, messaging, and campaign development.
  • Familiarity with CRM and pipeline management tools; disciplined approach to tracking pursuits and engagement activities.
  • Recognized as a subject matter expert with demonstrated ability to influence senior leadership and contribute to enterprise-level strategic initiatives.

Preferred

  • Advanced degree (MBA, MS, MPH, PharmD) preferred or equivalent experience.