Responsibilities

• Annual GTM Strategy Definition - Support the GTM planning process in partnership with cross-functional partners across Equinix, contributing to the translation of revenue targets into function and segment-level strategies
• Assist as a GTM point of contact with Finance and Corporate Strategy during annual operating plan (AOP) and enterprise operating plan (EOP – long term horizon) and mid-year forecast cycles, ensuring revenue assumptions are grounded in go-to-market realities
• Model growth scenarios (e.g., new logo vs. expansion, geographic, segment, channel mix) to pressure-test target feasibility and surface planning risks early
• Segmentation & Coverage Design - Partner with our Enterprise Data & Analytics (EDNA) teams to define and refresh customer and prospect segmentation frameworks (firmographic, behavioral, revenue tier) to ensure the right resources are deployed against the highest-potential opportunities
• Translate segmentation into high level guidance for coverage model design, determining territory boundaries, account assignments, and overlay specialist deployment
• Partner with Sales Operations to operationalize segmentation in CRM and reporting systems
• Support annual whitespace analysis to identify underpenetrated segments inform sales plays, focus areas, and revenue growth opportunities
• Routes to Market Definition - Support the analysis and documentation of routes to market (direct & indirect) for each customer segment
• Assess channel mix effectiveness and provide data-backed analysis to inform recommendations on where to shift investment across direct vs. indirect motions in partnership with Channel leadership
• Help ensure route-to-market decisions are reflected in headcount planning, quota allocation, and compensation design

Requirements

• 3-5 years in GTM strategy, sales strategy, revenue operations, or management consulting - ideally within technology or enterprise environments
• Exposure to or participation in an annual GTM planning cycle including target-setting, segmentation, and/or coverage design
• Solid financial acumen; comfortable building and interpreting revenue models and supporting planning processes in partnership with Finance
• Familiarity working across Sales Operations, HR, and/or Compensation functions on topics such as quota design, role definition, and incentive alignment
• Strong ability to synthesize complex inputs into clear, structured outputs and narratives for a variety of stakeholder audiences
• Demonstrated ability to collaborate cross-functionally and navigate competing priorities in a global, matrixed organization
• Proficiency with GTM and planning tools (e.g., Salesforce, quota management platforms, BI/analytics tools)

Benefits

• Equinix Benefits
• Employee Assistance Program : An Employee Assistance program is available to all employees.
• US Benefits: - Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members.
• - Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future.
• - Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms.
• Canada Core Benefits: - Insurance: You may enroll in healthcare coverage that is designed to complement the provincial healthcare system, along with life, disability and optional benefit plans that are designed for you and your eligible family members.
• - Retirement: You may also enroll in Equinix-sponsored retirement or savings plans: Defined Contribution Pension Plan (DCPP), Group Retirement Savings Plan (RRSP) and Tax-Free Savings Plan (TSFA).
• - Vacation and Paid Holidays: Equinix offers both vacation and personal time, along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to specific plan or program terms, and to change at Equinix discretion.