Responsibilities

• Lead integrated go-to-market planning for seasonal enrollment campaigns, strategic initiatives, and organizational priorities.
• Develop comprehensive marketing plans outlining objectives, audiences, messaging, channel strategies, timelines, dependencies, deliverables, and success metrics.
• Facilitate cross-functional planning across Brand, B2B, B2C, Digital, Web, Creative, Communications, Enrollment, and other key stakeholders.
• Maintain the enterprise marketing calendar and campaign roadmap, ensuring visibility into upcoming initiatives and priorities across the organization.
• Coordinate launch readiness by tracking milestones, dependencies, deliverables, and risks across all marketing teams.
• Serve as the central coordination point throughout campaign planning and execution, ensuring alignment and proactive issue resolution.
• Continuously refine integrated planning processes, templates, and governance to improve organizational effectiveness.
• Own internal communications for marketing campaigns from planning through post-launch.
• Communicate integrated campaign plans to the organization, ensuring stakeholders understand objectives, timing, priorities, and their role in execution.
• Launch campaigns internally by sharing creative assets, messaging frameworks, toolkits, and execution guidance.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 2–5 years of experience in integrated marketing, campaign planning, go-to-market strategy, or marketing operations.
• Proven experience managing complex, cross-functional marketing initiatives.
• Strong project management, organizational, and stakeholder management skills.
• Excellent written and verbal communication skills with the ability to influence across teams.
• Experience developing and executing integrated marketing campaigns across multiple channels.
• Ability to translate strategy into actionable plans and operational execution.

Preferred

• Experience in enrollment-driven, seasonal, or cyclical marketing environments.
• Experience supporting integrated B2B and B2C marketing initiatives.
• Understanding of content strategy, messaging frameworks, and customer journey planning.
• Experience working with marketing planning tools, work management systems, or campaign governance processes.

Benefits

• Wellness & Snacks (In-Office): Fresh Fruit Wednesdays, coffee bar, wellness room, and ergonomic workspaces.
• Time Off & Giving Back: 12 paid holidays, generous PTO, and up to 8 hours paid volunteer time.
• Support for Your Whole Life: Comprehensive health, dental, and vision coverage, benefits for domestic partners, paid parental leave, and compassionate time off.
• Fun & Community: Team connection and celebration through office events, informal gatherings, and virtual hangouts.