GTM Strategy (Founding) at Pallet | San Francisco, CA | $145K/yr – $195K/yr

Pallet

GTM Strategy (Founding)

San Francisco, CA (Hybrid)

$145K/yr – $195K/yrSenior Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive product launches and cross-functional go-to-market coordination for Pallet’s AI logistics platform.

Own launch narratives and sales enablement assets across Pallet features.
Must-have: 2–3 years in strategy, consulting, or high-growth startup operations.
Standout: End-to-end launch process ownership with data-driven messaging optimization.

Job Description

Responsibilities

Own product launch narratives for new Pallet features and products, translating technical capabilities into clear customer value.
Create sales enablement materials, including demo scripts, objection handling frameworks, and deal collateral.
Build and maintain Pallet’s market narrative and positioning across customer segments.
Establish and run the product launch process, coordinating across product, engineering, sales, and marketing.
Develop a pipeline of customer case studies that support enterprise sales conversations.
Analyze sales calls, customer feedback, and product usage data to improve messaging and GTM strategy.

Requirements

2–3 years of experience in consulting, investment banking, corporate strategy, or strategy/operations at a high-growth startup
Strong, structured problem-solving skills and comfort working in ambiguous environments
Exceptional written communication skills with the ability to synthesize complex ideas clearly
Experience working with AI tools for research, writing, or analysis
Comfort with analyzing data from tools like CRM, analytics platforms, or sales tools
High ownership mindset with the ability to drive projects independently

Preferred

Exposure to product marketing, growth marketing, or go-to-market strategy
Familiarity with B2B SaaS or enterprise software
Experience working closely with sales teams

Benefits

🩺 Health, Vision, and Dental benefits
🏝️ Flexible PTO
➕ Life Insurance and Accidental Insurance
❤️‍🩹 Short-Term Disability Coverage
💸 Generous salary and equity for all staff
🪜 401k option; helping you save for the future
📚 Yearly learning and development stipend
🚌 Commuter benefits for Bay Area employees
🚘 Uber ride stipend if you ever have to work late in the office
🏡 Remote office home stipend to get you comfy in your space
🍔 Daily catered lunches provided by Sharebite (every meal you order, one meal gets donated)
✈️ Onboarding trip to San Francisco HQ if you work remotely
🥤 Monthly happy hours
🎉 Annual company offsites, our last one was in Palm Springs 🌴🍹

Pallet

PalletTM is the national leader in rapid-response shelter villages. The Everett, Washington-based company is addressing the homeless crisis with speed, at scale. Pallet shelter villages provide the dignity and security of private units within a community. A resource net of on-site social services, as well as food, showers, laundry, and more helps people transition to permanent housing. The majority of employees who build these shelters have experienced homelessness, addiction, or incarceration.

Founded in 2016

Seattle, Washington, USA

121 employees (7 in marketing)

palletshelter.com