GTM Strategist - New Verticals

San Francisco, CA (Remote)

$150K/yr – $185K/yrSenior Level3+ years expFull time

Posted 7 days ago

Job Summary

Own the early GTM for new products by testing hypotheses with customers, turning learnings into repeatable sales motions, and building playbooks, with close collaboration to Product and GTM leadership.

  • Lead hypothesis testing with customers
  • Translate learnings into repeatable sales motions
  • Develop training and playbooks for reps

Job Description

Responsibilities

  • 0→1 Sales Testing
  • Turn new product ideas into clear hypotheses we can test with customers.
  • Partner with sales reps to test positioning, messaging, packaging, and pricing.
  • Join early customer conversations and sales calls to help validate demand and learn what resonates to turn into a repeatable GTM motion.
  • Identify patterns from customer conversations and share actionable feedback with Product.
  • Turn successful experiments into repeatable sales motions and clear guidance for the broader team.
  • Partner with Product and the GM of New Verticals to refine the product and its go-to-market approach.
  • GTM Systems Expert for New Verticals
  • Help clarify the customer problem, shape the conversation, and test how the offering should be positioned.
  • Build training, talk tracks, playbooks, and processes that help reps sell new products with confidence.

Requirements

  • 3+ years of experience in B2B technology across GTM strategy, product marketing, sales enablement, solutions consulting, early-stage operations, founding, or a similar customer-facing role.
  • 0→1 builder: You thrive when there isn’t a playbook yet and are comfortable figuring things out through customer conversations, experimentation, and iteration.
  • Customer and market learner: You can listen closely, identify patterns, and turn ambiguous feedback into useful hypotheses and next steps.
  • Live-call SME: You can help reps navigate customer & prospect conversations about products, use cases, and solutions that are still being defined.
  • Playbook builder: You can turn successful experiments, recurring questions, and important objections into clear, practical guidance others can use.
  • Systems thinker: Once something starts working, your instinct is to make the learning repeatable and easy for others to adopt.
  • High agency: You can take direction, run with it, and drive work forward without needing constant oversight.

Preferred

  • Founder experience or experience as one of the first GTM hires at an early-stage company.
  • Experience working with marketing technology or selling to Marketing.
  • Understanding of SEO and it’s evolution into AEO in the world of AI search
  • Strong understanding of the marketing funnel, from demand creation through conversion, pipeline, and closed-won revenue.

Benefits

  • Equity in a fast-growing startup
  • Competitive benefits package tailored to your location
  • Flexible time off policy
  • Parental Leave
  • A fun-loving and (just a bit) nerdy team that loves to move fast!
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AirOps

AirOps helps brands get found - and stay found - in the AI era. As the first end-to-end content engineering platform, we give marketing teams the systems they need to win visibility across AI search and SEO with one durable advantage: quality content.

Founded in 2021
San Francisco, California, USA
90 employees (10 in marketing)

Salaries

Posted range

$150K/yr – $185K/yr

Taken straight from the job posting.

See all AirOps salaries

Marketing Team

Marketing Team Size
7 (8% of company)
Median Career Experience
10 years
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$22.5M
Last Raise
Series A, 1 years ago

Traffic Signals

Monthly Visitors
124.8K
Monthly Google Ads Budget
$7.9K
Traffic Source Mix
Search
42.9%
Direct
46.4%
Referral
7.6%
Social
2.2%
Paid
0.8%

Headcount Trend

Current headcount: ~90

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GTM Strategist - New Verticals

AirOps · San Francisco, CA · Remote