GTM Operations Specialist at RevSpring | Salt Lake City, UT

RevSpring

GTM Operations Specialist

Salt Lake City, UT (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the data spine for GTM with CRM and automation—define the funnel, ensure clean data and shared metrics, and deliver auditable, repeatable workflows across sales and demand gen.

Own CRM integration and data hygiene between Salesforce and HubSpot including deduping and field mappings.
Define the funnel, lifecycle stages, MQL/SQL, and SLA-driven handoffs to sales.
Build and maintain reporting and dashboards for funnel, attribution, pipeline, and event ROI to drive decisions.

Job Description

Own the connection between Salesforce and HubSpot — field mapping, sync, deduplication, and data hygiene — so both systems tell one consistent story.
Help stand up and then administer a clean HubSpot instance as the automation system of record, moving us off legacy Pardot.
Build and maintain the lists, segments, and data structures the demand generation team needs, turning multi-week list requests into self-serve.
Define, document, and own the funnel: lifecycle stages, lead status, and clear MQL and SQL definitions agreed with sales.
Design and maintain lead scoring, routing, and handoff to BDRs and sales, with the rules and SLAs that make it stick.
Set the data definitions and hygiene standards that keep the funnel trustworthy as the business grows and absorbs acquisitions.
Build funnel, campaign, and pipeline reporting that moves us from influenced to sourced attribution, on an agreed model (first touch, last touch, or multi-touch).
Stand up the dashboards leadership uses for MQL-to-SQL conversion, cost per opportunity, channel and campaign ROI, and event ROI.
Partner with the events team to put pre- and post-show targeting, tracking, and follow-up rigor in place across 50-plus events a year.
Partner with Sales Ops to align definitions, data, and reporting across go-to-market and sales.

RevSpring

3.2 Glassdoor

RevSpring transforms complex financial journeys into intuitive financial pathways by understanding human, historical, and fiscal context. Through data-driven insight, RevSpring designs, analyzes, and improves communications and billing solutions that increase consumer engagement and payment rates.North America’s leading healthcare organizations, revenue cycle management, and accounts receivables management companies trust us to maximize their financial results through dynamic and personalized print, online, phone, email, and text communications and self-service payment options.

Founded in 1981

Nashville, Tennessee, USA

721 employees (34 in marketing)

www.revspringinc.com

43% recommend to a friend

58% CEO approval