Own the GTM tech stack and AI driven prospecting engine to surface high propensity accounts, with HubSpot at the center for data, enablement, and pipeline visibility.

• GTM Systems & Data Foundation: HubSpot end-to-end ownership including architecture, pipeline stages, deal properties, workflows, reporting, integrations, and data hygiene.
• CRM Standards & Governance: define and enforce clean, consistent, actionable GTM data across Sales and Marketing.
• Integrations & Tooling: build and maintain connections between HubSpot and outbound, enrichment, sequencing, sales intelligence, website analytics, forecasting, and AI automation.
• Tool Evaluation & Governance: assess and govern new GTM tools and AI capabilities as the stack matures.
• HubSpot & GTM Expert Enablement: drive adoption, training, and continuous improvement across teams.
• AI-Powered Prospecting & Collaboration: partner with Marketing and Sales to create a data-driven demand engine using firmographic, technographic, intent, and engagement signals.
• ICP Segmentation & Territory Design: inform segmentation, account prioritization, and propensity targeting.
• MQL-to-SQL Handoff: define lead scoring, routing, SLAs, and campaign-to-pipeline feedback loops.
• AI Assisted Outbound Personalization: scalable templates, prompts, workflows, and guardrails that protect quality and brand voice.
• Sales Intelligence & Process Automation: surface account intelligence at every funnel stage and enable rapid ramp for new AEs.
• Revenue Insights & GTM Strategy: weekly/monthly forecasts, real-time dashboards, KPI tracking, and leadership-ready insights.