GTM Manager

Bellevue, WA (On-site)

$87K/yr – $156K/yrManager5+ years expFull time

Posted 3 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end go-to-market execution for consumer initiatives, ensuring launch readiness, cross-functional alignment, and risk mitigation, while maintaining a single source of truth and executive visibility.

  • Lead cross-functional launch readiness and EPO certification processes
  • Develop and maintain the SSOT to guide messaging, content, and post-launch support

Job Description

Responsibilities

  • Develop and maintain a full understanding of the consumer business, including current and future product roadmap, to inform launch planning and cross-functional alignment
  • Oversee a variety of consumer initiatives from concept development through market launch, with a laser focus on customer experience and launch readiness
  • Act as a strategic partner to business and product teams; review project strategy, customer experience, and business objectives; identify potential risks, gaps, and competing priorities; and ensure operational execution plans align with business goals and optimize the experience.
  • Support review and alignment of end-to-end customer experiences across buying, usage, and servicing flows; call out risks and assist cross-functional teams with mitigation and contingency planning
  • Lead the EPO Certification process, ensuring broad leadership visibility, cross-functional alignment, and a high-quality launch experience that meets defined expectations
  • Create and own the Single Source of Truth (SSOT) for supported initiatives — a comprehensive document used by supporting teams to support launch deliverables. Covers business strategy, financials, customer experience, messaging/FAQs, enterprise readiness plans (marketing, operations, technical, PR), and post-launch support; maintain accuracy and completeness throughout the project lifecycle
  • Brief and lead cross-functional support teams to ensure successful, on-time launches; review supporting content training and customer-facing content for accuracy, consistency, and alignment to the SSOT of key messaging across all channels
  • Manage the creation and approvals process for all-up FAQs, ensuring outcomes align with key marketing messaging and operational needs
  • Drive pre-launch preparedness including executive steering, 360 reviews, certification, content readiness, and enterprise cross-team alignment
  • Partner cross-functionally across sales, customer service, marketing, PR, legal, and product management to ensure flawless execution of T-Mobile consumer products and services

Requirements

  • Knowledge, Skills and Abilities (Required) - Cross-Functional Leadership (Required) - Customer Experience Management (Required) - Effective Written Communication (Required) - Go to Market (GTM) (Required) - Go-to-Market Execution (Required) - Problem Solving (Required) - Product Knowledge (Required) - Risk Avoidance (Required) - Stakeholder Management (Required) - Strategic Thinking (Required)
  • At least 18 years of age
  • Legally authorized to work in the United States
  • Travel: Travel Required (Yes/No): No
  • DOT Regulated : DOT Regulated Position (Yes/No): No
  • Safety Sensitive Position (Yes/No): No
  • Bachelor's degree plus 3 years of related work experience, OR advanced degree with 1 year of related work experience, OR an equivalent combination of education and experience
  • 5–7 years of marketing or directly relevant experience, with demonstrated hands-on go-to-market strategy execution
  • Wireless or consumer technology industry experience strongly preferred
  • Proven track record of defining and executing go-to-market strategies from concept through launch

Preferred

  • Experience supporting or leading EPO Certification processes or equivalent enterprise launch governance frameworks
  • Familiarity with SSOT (Single Source of Truth) documentation frameworks in a cross-functional product launch environment
  • Experience developing executive steering materials, 360 launch reviews, or senior leadership-facing readiness reports

Benefits

  • The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.
  • At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com .
T-Mobile logo

T-Mobile

3.7 Glassdoor

As the supercharged Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is powered by an award-winning 5G network that connects more people, in more places, than ever before. With T-Mobile’s unique value proposition of best network, best value, and best experiences, the Un-carrier is redefining connectivity and fueling competition while continuing to drive the next wave of innovation in wireless and beyond. Headquartered in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile, and Mint Mobile.

Founded in 2017
Bellevue, Washington, USA
94K employees (3,213 in marketing)
65% recommend to a friend
59% CEO approval

Traffic Signals

Monthly Google Ads Budget
$5

Headcount Trend

Current headcount: ~93.7K

Marketing Team

Marketing Team Size
2,142 (2% of company)
Marketing Roles Posted (Last 30 Days)
18