GTM Lead - San Francisco Bay Area

San Francisco, CA (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing and GTM strategy for Flagright’s enterprise SaaS, shaping messaging, segmentation, and competitive positioning.

  • Own positioning, messaging frameworks by segment, persona, and channel to align revenue teams.
  • Must-have: 4+ years in product marketing, GTM, or enterprise SaaS enablement.
  • Standout: Direct exposure to leadership with cross-functional GTM impact across sales and product.

Job Description

Responsibilities

  • Define product positioning and value propositions
  • Create messaging frameworks by vertical, segment, persona, and channel
  • Maintain a consistent narrative across the revenue organization
  • Define target segments, buyer personas, and priority verticals
  • Identify adjacent segments and emerging market opportunities
  • Guide BDR targeting and campaign prioritization
  • Support enterprise opportunities with deal strategy and positioning
  • Help structure RFP responses and requirement definitions
  • Design competitive minefields that expose competitor weaknesses
  • Build sales playbooks, battlecards, and enablement materials

Requirements

  • 4+ years of experience in product marketing, GTM strategy, or enterprise SaaS enablement
  • Experience working with enterprise sales teams and complex deal cycles
  • Ability to translate technical products into clear commercial narratives
  • Experience building segmentation frameworks, sales playbooks, and competitive positioning
  • Strong written and verbal communication skills
  • Based in the Bay Area with right to work in the USA (visa sponsorship not available)

Preferred

  • Experience in fintech, compliance technology, fraud prevention, or data infrastructure
  • Experience supporting enterprise RFP processes
  • Experience working with regulated financial institutions

Benefits

  • Leadership position with direct exposure to leadership and influence on GTM strategy
  • Product with clear, real-world differentiation
  • High-bar environment focused on execution, learning, and continuous improvement
  • Get equity from day 1 at a Y Combinator startup.
  • Work alongside a highly competent, top-tier team, including professionals from Y Combinator, ex AWS, and Palantir.
  • Enjoy a low-bureaucracy environment, minimal meetings, and an asynchronous communications culture.
Flagright logo

Flagright

Flagright sets the modern standard for AI-native transaction monitoring. Built as a highly customizable, risk‐based platform, Flagright deploys in two weeks, the industry’s fastest integration. The platform enables financial institutions to centralize detection, investigation, and reporting of suspicious activity, streamlining regulatory workflows and strengthening financial crime controls. A high-performance, no-code scenario builder with sub-second API response times powers real-time monitoring, supported by tailored rules, dynamic risk profiling, and simulation tools that reduce false positives and improve decision accuracy.This transaction monitoring foundation is enhanced by fully integrated AML screening that links each transaction and entity to global sanctions and watchlists; dynamic risk scoring that embeds behavioural and contextual risk directly into detection logic; and centralized case management that automates alert triage, investigation workflows, and SAR filing, maintaining audit-readiness across jurisdictions.Flagright’s AI Forensics suite strengthens compliance operations across four critical areas: screening (reduces false positives in AML checks), monitoring (augments alert investigation capabilities), quality assurance (accelerates QA processes), and governance (simplifies policy management and regulatory compliance).Financial institutions moving from fragmented tools to Flagright report a 93% reduction in false positives, 80% lower compliance costs, and a 27% drop in operational errors, with implementation typically completed in two weeks. With customers across six continents and offices in the United States, the United Kingdom, and Singapore, Flagright delivers a transaction monitoring solution that scales with growth and adapts to evolving threats.

Founded in 2021
San Francisco, California, USA
42 employees (5 in marketing)

Traffic Signals

Monthly Visitors
38.4K
Monthly Google Ads Budget
$124
Traffic Source Mix
Search
41%
Direct
40.5%
Referral
13.8%
Social
3.1%
Paid
1.1%

Headcount Trend

Current headcount: ~42

Marketing Team

Marketing Team Size
3 (7% of company)

Funding

Total Funding
$7.6M
Last Raise
$4.3M
Seed, 12 months ago

Funding History

  • Mar 2025
    Seed • $4.3M
  • Jul 2022
    Pre Seed • $3.3M

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