GTM Lead - Salt Lake City

Salt Lake City, UT (Remote)

Salary Not AvailableSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive product marketing and GTM enablement for Flagright, shaping positioning and cross-functional messaging to accelerate revenue.

  • Own positioning, ICP, and buyer personas to guide campaigns
  • Strong signal: enterprise SaaS experience with sales enablement and competitive positioning
  • Standout: direct exposure to leadership and real-world product differentiation in compliance tech

Job Description

Responsibilities

  • Positioning and messaging
  • Define product positioning and value propositions
  • Create messaging frameworks by vertical, segment, persona, and channel
  • Maintain a consistent narrative across the revenue organization
  • Segmentation and ICP strategy
  • Define target segments, buyer personas, and priority verticals
  • Identify adjacent segments and emerging market opportunities
  • Guide BDR targeting and campaign prioritization
  • Strategic deal support
  • Support enterprise opportunities with deal strategy and positioning

Requirements

  • 4+ years of experience in product marketing, GTM strategy, or enterprise SaaS enablement
  • Experience working with enterprise sales teams and complex deal cycles
  • Ability to translate technical products into clear commercial narratives
  • Experience building segmentation frameworks, sales playbooks, and competitive positioning
  • Strong written and verbal communication skills
  • Based in Salt Lake City with right to work in the USA (visa sponsorship not available)
  • Willing and able to travel up to 30% of the time

Preferred

  • Experience in fintech, compliance technology, fraud prevention, or data infrastructure
  • Experience supporting enterprise RFP processes
  • Experience working with regulated financial institutions

Benefits

  • Leadership position with direct exposure to leadership and influence on GTM strategy
  • Product with clear, real-world differentiation
  • High-bar environment focused on execution, learning, and continuous improvement
  • Work alongside a highly competent, top-tier team, including professionals from Y Combinator, ex AWS, and Palantir
  • Enjoy a low-bureaucracy environment, minimal meetings, and an asynchronous communications culture
Flagright logo

Flagright

Flagright sets the modern standard for AI-native transaction monitoring. Built as a highly customizable, risk‐based platform, Flagright deploys in two weeks, the industry’s fastest integration. The platform enables financial institutions to centralize detection, investigation, and reporting of suspicious activity, streamlining regulatory workflows and strengthening financial crime controls. A high-performance, no-code scenario builder with sub-second API response times powers real-time monitoring, supported by tailored rules, dynamic risk profiling, and simulation tools that reduce false positives and improve decision accuracy.This transaction monitoring foundation is enhanced by fully integrated AML screening that links each transaction and entity to global sanctions and watchlists; dynamic risk scoring that embeds behavioural and contextual risk directly into detection logic; and centralized case management that automates alert triage, investigation workflows, and SAR filing, maintaining audit-readiness across jurisdictions.Flagright’s AI Forensics suite strengthens compliance operations across four critical areas: screening (reduces false positives in AML checks), monitoring (augments alert investigation capabilities), quality assurance (accelerates QA processes), and governance (simplifies policy management and regulatory compliance).Financial institutions moving from fragmented tools to Flagright report a 93% reduction in false positives, 80% lower compliance costs, and a 27% drop in operational errors, with implementation typically completed in two weeks. With customers across six continents and offices in the United States, the United Kingdom, and Singapore, Flagright delivers a transaction monitoring solution that scales with growth and adapts to evolving threats.

Founded in 2021
San Francisco, California, USA
42 employees (5 in marketing)