GTM Lead

Sunnyvale, CA (On-site)

$150K/yr – $300K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive strategic US partner development and program design, owning partner mapping, tiering, and co-marketing to accelerate distribution for an AI/SaaS platform.

  • Own the US partner landscape map and prioritization framework to guide BD focus.
  • Must-have: design partner programs and model distribution math for decision-making.
  • Standout: deliver co-marketing playbooks and tiered incentives ready for frontline deployment.

Job Description

Responsibilities

  • Own the US partner landscape map. Systematically identify and categorize potential partners — ISVs, connectors, platforms, communities, data providers — by user overlap, distribution potential, and strategic fit. Keep it current as the ecosystem evolves.
  • Define partner tiers and prioritization criteria. Establish clear standards for which partners warrant Tier 1 investment versus lighter-touch engagement. Build the scoring framework the BD team uses to allocate time and resources.
  • Design the commercial structures. Develop the benefit bundles, referral commission structures, co-marketing incentives, and integration support tiers that make Accio an attractive and predictable partner. Ensure terms are defensible, scalable, and HQ-aligned.
  • Build the co-marketing strategy and toolkit. Define what joint go-to-market motions look like for each partner tier — referral programs, co-branded content, event activations, integration launches. Produce standardized pitch decks, one-pagers, case study templates, and campaign assets that the front line can deploy immediately.
  • Evaluate each partner category on dual value. Assess product capability enhancement separately from distribution and user acquisition potential. Keep both dimensions honest — don’t let product enthusiasm override distribution math, or vice versa.
  • Own connector integration prioritization for HQ. Synthesize partner signal and user evidence into a clear, prioritized recommendation for which connectors the product team should build next and why.
  • Track strategy performance and iterate. Monitor whether partner tiers are producing expected outcomes. Feed learnings back into the framework — adjust priorities, bundle designs, and co-marketing formats based on what the BD team discovers in the field.
  • US partner landscape map — tiered, prioritized, and kept current
  • Partner program design — benefit bundles, commission structures, co-marketing incentives, and tier criteria
  • Co-marketing strategy and toolkit — pitch decks, playbooks, campaign templates, case study formats, ready for front-line deployment
  • Connector integration priority recommendations for HQ product roadmap
  • Strategy performance tracking framework — how we know if the partner program is working
Alibaba.com logo

Alibaba.com

5.0 Glassdoor

The first business of Alibaba Group, Alibaba.com (www.alibaba.com) is the leading platform for global wholesale trade serving millions of buyers and suppliers around the world. Through Alibaba.com, small businesses can sell their products to companies in other countries. Sellers on Alibaba.com are typically manufacturers and distributors based in China and other manufacturing countries such as India, Pakistan, the United States and Thailand.Our MissionAs part of the Alibaba Group, our mission is to make it easy to do business anywhere. We do this by giving suppliers the tools necessary to reach a global audience for their products, and by helping buyers find products and suppliers quickly and efficiently.One-Stop SourcingAlibaba.com brings you hundreds of millions of products in over 40 different major categories, including consumer electronics, machinery and apparel.Buyers for these products are located in 190+ countries and regions, and exchange hundreds of thousands of messages with suppliers on the platform each day.Anytime, AnywhereAs a platform, we continue to develop services to help businesses do more and discover new opportunities. Whether it’s sourcing from your mobile phone or contacting suppliers in their local language, turn to Alibaba.com for all your global business needs.

Founded in 1999
CHN
29K employees (2,053 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
177.3M
Monthly Google Ads Budget
$833.2K
Traffic Source Mix
Search
36%
Direct
55.7%
Referral
4.5%
Social
1.5%
Paid
2.1%

Headcount Trend

Current headcount: ~28.7K

Marketing Team

Marketing Team Size
1,305 (5% of company)
Median Career Experience
11.5 years
Median Tenure
8.6 years
Marketing Roles Posted (Last 30 Days)
4

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