GTM Growth Analytics and Strategy Manager

Houston, TX (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize data-driven reporting and analytics across acquisition, channel performance, and ROI to turn complex data into decision-ready insights across cross-functional teams.

  • Own dashboards and executive visuals that track acquisition, channel mix, and funnel health.
  • Drive segmentation and market analysis to shape channel strategy and offers.
  • Partner with Sales, Marketing, and Finance on ad hoc analyses to surface risks and opportunities.

Job Description

Own and optimize data-driven reporting and analytics across acquisition, channel performance, and ROI to turn complex data into decision-ready insights across cross-functional teams.

  • Responsibilities: Deliver timely, accurate acquisition and performance reports, dashboards, scorecards, and KPIs across all brands.
  • Responsibilities: Build, enhance, and maintain dashboards (Power BI, Tableau, etc) that enable leaders to evaluate channel effectiveness, partner performance, customer funnel health, and acquisition ROI.
  • Responsibilities: Conduct market and segmentation analysis to identify priority customer segments and demand pockets, understand regional performance differences and competitive positioning, inform channel strategy, targeting, and offer optimization.
  • Responsibilities: Perform ad hoc analytics to support Sales, Marketing, Channel Management, and Finance with evolving business needs.
  • Responsibilities: Extract, analyze, and interpret data from SAP, SQL, TLP, and EPNet to monitor acquisition trends, uncover risks, and identify performance improvement opportunities.
  • Responsibilities: Analyze key business drivers, sales performance, channel mix, conversion rates, segmentation performance, margin, and customer attrition.
  • Responsibilities: Evaluate channel and partner profitability to support optimization and investment decisions.
  • Responsibilities: Prepare clear, concise visual materials and executive‑level presentations summarizing findings and recommendations.
  • Responsibilities: Support cross‑functional strategic initiatives as needed.
  • Responsibilities: Collaborate with stakeholders to translate data into actionable roadmaps and performance improvements.

    Requirements

    • Bachelor’s degree from an accredited college or university.
    • 5–7 years of relevant experience in analytics, performance management, GTM strategy, or related fields.
    • Experience leading projects, initiatives, or teams.
    • Strong oral and written communication skills; ability to translate complex data into clear insights.
    • Advanced Excel skills and proficiency with Microsoft Excel.
    • Proficiency in Microsoft Office Suite Mandatory, specifically exceptional excel skills.

    Preferred

    • Experience in business intelligence, data analytics, or sales performance functions.
    • Retail energy or similar subscription‑services industry experience preferred.
    • Strong Power BI and Tableau expertise and dashboard development experience.
    • Familiarity with SAP, SQL, and cross‑module data structures.
    Direct Energy Business logo

    Direct Energy Business

    Direct Energy Business is part of a leading energy and energy-related services provider that is focused on helping customers make their businesses better. Through energy choice and a suite of innovative products and services, customers can buy less electricity and natural gas and better manage the impact of energy on their budget and operations.We serve approximately 240,000 businesses of all sizes and from all industries across North America. Visit directenergybusiness.com to learn more about how we can help your business navigate the energy opportunities in your area.

    Founded in 1986
    USA
    247 employees (7 in marketing)

    Traffic Signals

    Monthly Visitors
    660.4K
    Monthly Google Ads Budget
    $81.4K
    Traffic Source Mix
    Search
    31.2%
    Direct
    60.4%
    Referral
    6.6%
    Social
    0.5%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~247

    Marketing Team

    Marketing Team Size
    7 (3% of company)
    Marketing Roles Posted (Last 30 Days)
    1