Responsibilities

• Design and maintain the architecture of our marketing tech stack, ensuring HubSpot and adjacent tools operate as a cohesive system with Salesforce
• Build and maintain integrations across HubSpot, Lemlist, Clay, Harmonic, and Zapier
• Design lifecycle, nurture, and messaging automations that eliminate manual work and improve conversion at each funnel stage
• Ensure enrichment data, engagement signals, and activity history flow cleanly between marketing and sales systems
• Partner closely with SDRs and marketing leadership to ensure systems support real day-to-day outbound and campaign workflows
• Design and maintain MQL → SDR → AE routing and handoff logic
• Build and operate campaign infrastructure for demand gen programs (webinars, events, ABM plays) end to end
• Support onboarding and training for SDRs on the tools and automations they run through daily
• Help maintain HubSpot as a clean, reliable system of record, in step with Salesforce as the source of truth downstream
• Support the marketing data model, automation, and field governance to ensure consistent data capture

Requirements

• 3–5 years in Marketing Operations, Engineering, or GTM Ops with real ownership of automation (not just tool usage)
• Strong, hands-on HubSpot experience — admin or architect level
• Experience managing a github repo
• Working fluency in Salesforce — enough to understand lead/contact/campaign objects and MQL routing logic
• Experience designing SDR operational workflows: sequencing, routing, handoff logic
• Comfortable with scripting, webhooks, or APIs to connect systems and build automation
• Strong systems mindset — understanding how data, integrations, and workflows connect
• Curious about new marketing/GTM tools and excited to experiment with AI-driven workflows
• Bonus: SQL literacy for campaign/funnel reporting; experience with messaging or personalization tooling

Preferred

• SQL literacy for campaign/funnel reporting; experience with messaging or personalization tooling