GTM Engineer

Responsibilities

• Top of funnel through organic social. Build the content engine for Flywheel and the founders' accounts. Work out what earns distribution on LinkedIn and X now. Turn engagement into a list of named prospects.
• Sequences that convert. Design and run the full path from someone reacted to a post to someone booked a call. You own the copy, the segmentation, the timing, and the numbers. If a sequence converts at 2%, you know why and what you are changing to get to 4%.
• GTM system. Lead qualification, ICP, taxonomy, routing, attribution. The data infrastructure exists. We need a point of view on how to use it.
• Whatever you find. The role has a starting shape, not a fixed one. Find a 40% drop-off in onboarding and it becomes your project. Bring us the problem and the plan, then go.

Requirements

• You have built and shipped your own product. Side project, indie SaaS, tool, agent, or app with real users. We want to see it, and what you learned when it did not work. This is the filter, not a nice to have.
• You are AI native in practice, not in bio. You run Claude Code or Cursor daily and wire up automations that do real work. When you need data from an API, you get it yourself.
• You have opinions about organic social. You can say why one post got 400k impressions and a near-identical one got 2k. Ideally you have grown an account, yours or someone else's.
• You can write. Plainly and with a voice. Most of GTM is writing. If your copy sounds like a language model wrote it, this is not the role.
• You self-direct. Nobody assigns you work every Monday. You look at the business, pick the highest-leverage thing, make the case, and execute. Then you say what happened, including when it did not work.