GTM Engineer

Responsibilities

• Content and distribution—Spot emerging market narratives and turn them into content and clear use cases
• Content and distribution—Run daily distribution on LinkedIn, X, and other relevant channels
• Content and distribution—Publish posts, demos, threads, and short videos
• Generative Search Optimization—Help grow GSO as a channel together with the person leading it
• Generative Search Optimization—Adapt content and narratives for AI search and LLM answers
• Generative Search Optimization—Measure visibility and iterate
• Growth experiments—Constantly test messages, hooks, and narratives
• Growth experiments—Run growth experiments on landing pages, content, and channels
• Growth experiments—Measure results and iterate fast

Requirements

• Strong hands-on approach and focus on results
• Deep GTM expertise: you bring new ideas, not someone else's playbook
• A feel for the audience and narratives that hook
• Experience running content distribution for a startup or product
• Understanding of GSO as a channel and willingness to grow it
• Ability to turn product features into clear stories and content
• Understanding of growth loops and an experiment-driven approach
• Comfort with fast iteration

Preferred

• Experience in AI, developer tools, or SaaS
• A track record of growing an audience on LinkedIn, X, or YouTube
• Experience working with founders on early-stage GTM
• Ability to make simple product demos or short videos