GTM & Digital Platform Lead

Boston, MA (On-site)

$154K/yr – $243K/yrSenior Level8+ years expFull time

Posted 1 day ago

Job Summary

Own the end-to-end go-to-market platform enablement, translating brand goals into actionable requirements, ensuring launch readiness, coordinating cross‑capability partners, and driving governance and enablement artifacts across delivery streams.

Manage intake-to-delivery pipeline from brand objectives to release plans
Lead readiness for launches and major moments with cross-functional stakeholders
Align MarTech, Content, and Omnichannel teams around measurement and governance

Job Description

Responsibilities

Brand-to-Delivery Translation: Convert brand objectives into clear requirements, user stories, acceptance criteria, and release plans; maintain a high-quality intake-to-delivery pipeline.
Launch & Release Readiness: Ensure platform changes support brand GTM timelines (launches, major moments, critical updates) with readiness, validation, and stakeholder communications.
Cross-Capability Coordination: Partner with MarTech, Content, and Omnichannel leads to align platform experiences with orchestration, content supply, consent, and measurement foundations.
Documentation & Enablement: Maintain enablement artifacts (quick-start guides, process documentation) to improve agency and brand efficiency.
Governance & Standards Execution: Enforce platform standards (templates, measurement prerequisites, security/compliance basics) to reduce fragmentation and rework.

Requirements

8–12+ years in digital platform GTM, web platform delivery, digital product/program leadership, and agency partnership
Demonstrated ability to lead through influence and deliver in regulated environments

Takeda

We strive to transform lives. While the science we advance is constantly evolving, our core purpose is enduring. For more than two centuries, our values have guided us to do what’s right for patients and for society.We know that changing lives requires us to do things differently. We start by listening to and addressing what really matters to patients, the people who love them, and those in the healthcare system who provide care. And that’s what inspires us all to be bold, push boundaries and set new standards that open up greater opportunities.Read our community guidelines: https://takeda.info/communityguidelines

Tokyo, Tokyo, JPN

37K employees (1,941 in marketing)

www.takeda.com