Commercial GTM Leader, NordicTrack B2B
iFIT
Logan, UT (Remote)
$130K/yr - $145K/yrIn-houseFull-timeSenior level5+ years exp.
2 hrs ago
GTM Associate
San Francisco, CA (On-site)
Salary Not AvailableIntern/New Grad2+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the doctor outreach and early GTM tests for a lean B2B startup, focusing on discovery, multi-channel messaging, and close collaboration with AEs to demo-fit clinics.
- Outbound/Discovery: Build and nurture lists of offices; test channels to locate viable demand
- Messaging Experiments: Run rapid A/B tests across messages and segments to identify the strongest channels
- Sales Process: Align with Account Executives to book demos for ICP clinics and keep the GTM engine orderly
Job Description
Responsibilities
- Build lists of promising doctors' offices and run thoughtful outreach across email, phone, social, events, and more
- Experiment with messages, segments, and channels to learn where demand is strongest
- Run early discovery conversations to understand what's working in the practice, how the office operates, and where Lassie may or may not fit
- Partner closely with Account Executives to schedule demos with offices that meet Lassie's ideal customer profile
- Keep the GTM engine organized, measured, and moving
Requirements
- You have 1â2 years of SDR or BDR experience
Lassie
0.0 Glassdoor
The world's first preventive pet insurance and companion đđś
Founded in 2020
Stockholm County, SWE
117 employees (15 in marketing)
0% recommend to a friend
Traffic Signals
Monthly Visitors
105.1K
Traffic Source Mix
Search
44.8%
Direct
41.2%
Referral
8.7%
Social
2.8%
Paid
2.2%
Headcount Trend
Current headcount: ~120
Marketing Team
Marketing Team Size
12 (10% of company)
Funding
Total Funding
$39.9M
Last Raise
$25.3M
Series B, 2 years ago
Funding History
- Nov 2023Series B ⢠$25.3M
- May 2022Series A ⢠$11.6M
- Oct 2021Seed Round ⢠$2.3M
