Growth Strategy Lead

Responsibilities

• Identifies, assesses, and prioritizes member and business growth opportunities that align with association and marketing objectives.
• Develops strategic frameworks and recommendations that assess growth opportunities based on member needs, business impact, strategic value, investment requirements, and expected outcomes.
• Develops integrated growth strategies that connect Audience, Lifecycle, Paid Media, Brand, Creative and other Marketing capabilities in support of association priorities.
• Develops investment recommendations that optimize Marketing resources and balance near-term performance, long-term member value and business objectives.
• Partners with Analytics and business stakeholders to establish measurement approaches that assess marketing effectiveness, incremental impact and business outcomes.
• Leverages performance insights, experimentation, and data-driven learning to refine strategies, improve decision-making, and inform future growth.
• Identifies opportunities to leverage data, Martech, AI, and emerging capabilities to improve Marketing effectiveness, member growth, and business performance.
• Monitors market, member, and industry trends and incorporate insights into strategic recommendations and long-term growth planning.
• Builds partnerships across Marketing and other business teams to align stakeholders and advance strategic growth initiatives.
• Serves as a strategic advisor by synthesizing complex information into clear recommendations, investment tradeoffs, and emerging opportunities.

Requirements

• Bachelor's degree; OR 4 years of relevant education and/or experience.
• 8 years of experience in audience strategy, personalization, product marketing, lifecycle marketing, customer strategy, or related discipline.
• Experience developing customer or audience strategies using behavioral data, customer insights, research, and business needs.
• Deep understanding of audience segmentation, personalization, and audience activation.
• Experience leveraging data, Martech, AI, and related capabilities to inform marketing strategy, decision-making, and customer engagement.
• Proven ability to translate complex member and business information into strategic frameworks and actionable decisions.
• Demonstrated ability to influence stakeholders and communicate effectively across functions and leadership levels.

Benefits

• Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.