Growth Product Manager - Product Marketing

Responsibilities

• Growth Loops & Activation
• Own the activation and expansion funnel end-to-end — signup, connect-your-ad-account, first optimization, first measurable lift, second seat, second brand.
• Instrument it honestly. Find the three steps where people actually drop, and go fix them with engineering rather than explaining them in a deck.
• Run a real experiment cadence: hypothesis, sample size, ship, read, kill or scale. We want a track record of shipped tests, not a backlog of proposed ones.
• Build self-serve paths into a business that has historically been sales-led, and be clear-eyed about where self-serve stops and a human should take over.
• Positioning & Messaging
• Own how Xnurta is described — category, narrative, the one sentence a busy brand manager repeats to their boss.
• Turn genuinely hard technical capability (multi-agent optimization, predictive pacing, generative insight) into claims that are specific, provable, and free of AI theater.
• Keep a live view of the competitive set — Pacvue, Skai, Perpetua, Amazon’s own tooling — and know exactly where we win, where we lose, and what to do about it.
• Price and package with product and finance. Packaging is a growth lever, not a spreadsheet exercise.

Requirements

• 3–5 years across growth product management and/or product marketing, with meaningful depth in both — or the clear appetite and aptitude to build the missing half fast.
• You have personally shipped growth work: funnel instrumentation, onboarding redesigns, pricing or packaging changes, experiments with real statistical rigor. Not just overseen it.
• You write well. Short sentences, specific claims, no filler. We will ask for a writing sample and we will read it closely.
• You are comfortable in the data yourself — SQL, product analytics, dashboards — and do not wait on an analyst to form a point of view.
• B2B SaaS experience where the buyer is a professional with a budget and a spreadsheet, not a consumer with an impulse.
• You are opinionated and you update your opinions when the data disagrees.

Preferred

• Ad tech, martech, retail media, or e-commerce — especially Amazon Ads, DSP, or agency-side experience.
• Hands-on with AI products: you have shipped and marketed something where the model is the product, and you know how to build trust rather than hype.
• Product-led growth experience inside a company that was previously sales-led. You know what actually breaks in that transition.
• Mandarin proficiency — much of our product and engineering org is in China, and you will work with them directly.
• Startup experience preferred

Benefits

• Competitive salary, meaningful equity, and full benefits
• Unlimited PTO
• A supportive, inclusive, AI-first culture
• Direct access to leadership and to customers — short path from idea to shipped
• The chance to build the future of AI-driven retail media alongside industry-leading talent