Growth & Performance Marketing Specialist at Onit, Inc. | USA

Growth & Performance Marketing Specialist

USA (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 5 months ago

The other 99% submit and hope. You're about to do something different.

Drive multi-channel paid demand generation for a B2B SaaS brand; own campaigns, analytics, and cross-functional collaboration.

Own multi-channel paid campaigns (LinkedIn, Google, retargeting) and testing.
Must-have: 5+ years in performance or demand gen (B2B SaaS preferred).
Standout: Strong metadata/attribution discipline and cross-functional collaboration.

Responsibilities

Manage and optimize paid programs across LinkedIn, Google, syndication, retargeting, and emerging channels.
Use structured metadata and attribution frameworks to track performance across funnel stages.
Build and execute testing strategies across messaging, audiences, and creative to enable scalable learning.
Analyze performance regularly and provide clear recommendations on budget allocation and optimization.
Collaborate with Integrated Campaign Managers to align paid strategy with campaign goals and GTM motions.
Serve as a performance advisor, guiding teams on what’s working, what to adjust, and where to invest.
Partner with Content, Creative, Product Marketing, and Marketing Ops to ensure high-performing assets, clean tracking, and reliable reporting.
Build, launch, and manage campaigns including targeting, creative refreshes, and channel optimization.
Troubleshoot tracking, pixel, and UTM issues to ensure data integrity.
Support broader marketing initiatives during peak campaigns (webinars, events, nurture programs, landing pages, A/B testing).

Requirements

5+ years of performance or demand generation experience (B2B SaaS preferred).
Proven success managing multi-channel paid programs with meaningful budgets.
Strong analytical skills with the ability to translate complex data into actionable recommendations.
Experience with structured metadata, naming conventions, and attribution models.
Excellent communication skills across executive, sales, marketing, and RevOps stakeholders.
Highly organized with strong pipeline discipline and time management skills.
Ownership mindset with the ability to thrive in a fast-paced, high-growth environment.
Experience in legal tech, AI-native products, or integrated GTM motions a plus.
Experience with Salesforce or similar CRM platforms; Salesloft or equivalent tools a plus.

Preferred

Experience in legal tech, AI-native products, or integrated GTM motions a plus.
Experience with Salesforce or similar CRM platforms; Salesloft or equivalent tools a plus.

Benefits

Health Coverage Choices: Three medical plan options, plus dental and vision, so you can choose what fits best. Employees on our HDHP plan also receive employer contribution to the HSA.
Retirement Savings: 401(k) with a 100% match on the first 3% and 50% on the next 2% of employee contributions.
Time Away: Flexible paid time off, 7 sick days, and 9 paid company holidays annually.
Family Support: Exceptional paid leave for birth parents, non-birth parents, and caregivers. Onit also offers surrogacy and adoption reimbursement.
Income Protection: 100% employer-paid life and disability insurance.
Additional Coverage Options: Voluntary benefits including hospital indemnity, critical illness, accident, and even pet insurance.
Tax-Advantaged Accounts: Healthcare FSA, HSA, and dependent care FSA.
Community Engagement: One paid volunteer day each year to give back to the community.