Responsibilities

• Campaign setup, monitoring, and optimization across Google Ads, Microsoft Advertising, Meta, TikTok, LinkedIn, and other digital platforms
• Manage paid search, paid social, retargeting, display, and local advertising campaigns
• Conduct keyword research, audience research, and competitive research to inform planning
• Organize campaign assets, copy, landing pages, targeting, and tracking requirements
• Run A/B tests of ad copy, creative, landing pages, offers, and calls to action
• Monitor campaign performance and identify trends, issues, and opportunities
• Improve CTR, CVR, CPL, CPA, ROAS, and other campaign metrics
• Collaborate with website, analytics, content, and creative teams to optimize performance
• Prepare weekly and monthly performance summaries for paid media
• Validate tracking accuracy and reporting consistency with analytics team

Requirements

• Bachelor’s degree completed or nearing completion in Marketing, Advertising, Business, Communications, Analytics, or a related field
• Strong interest in digital marketing, paid media, advertising, performance marketing, or growth strategy
• Comfort working with numbers, spreadsheets, reports, and campaign performance data
• Strong organizational skills and attention to detail
• Ability to communicate clearly and collaborate across multiple functions
• Willingness to learn new platforms, tools, and marketing systems

Preferred

• Internship, coursework, student organization, portfolio, or personal project experience related to marketing, advertising, analytics, media, or business
• Exposure to Google Ads, Meta Ads, Microsoft Advertising, LinkedIn Ads, Google Analytics, Looker Studio, Excel, HubSpot, or similar tools
• Basic understanding of digital marketing metrics such as impressions, clicks, CTR, CPC, CPA, ROAS, conversions, and lead quality
• Interest in both consumer marketing and B2B lead generation
• Comfort contributing to creative campaign ideas and reviewing ad messaging