Responsibilities

• Growth Strategy & Campaign Execution: Develop the go-to-market playbook for each target segment as directed by leadership: who the buyers are, what they care about, which offers open the door, and which channels reach them.
• Build, launch, and manage account-based campaigns against tiered, named-account lists provided by Fruition, aimed at the decision-makers who choose vendors, not broad awareness audiences.
• Execute the B2B toolkit as assigned: LinkedIn campaigns, paid search, email nurture, content, direct mail, and conference marketing, matched to where each segment pays attention.
• Package Fruition's entry point offers into campaigns that start client relationships before a formal Request for Proposal (RFP) exists.
• Produce the campaign assets that convert: landing pages, lead magnets, demos, and outreach sequences, built with Fruition's design and development teams.
• Track buying signals, leadership changes, capital plans, compliance deadlines, and platform end-of-life announcements, and time outreach so Fruition shows up when an account is ready to move.
• Set measurable goals before each campaign launches as agreed with leadership, manage the assigned budget, and optimize based on results.
• Performance Analysis & Reporting: Track the numbers that matter: engagement by target account, meetings booked, opportunities created, cost per opportunity, and pipeline growth by segment.
• Measure success on meetings booked and pipeline created, not impressions or clicks.
• Report to the leadership team monthly and quarterly on campaign performance with an honest read: what's working, what's not, and where to shift spend for the best ROI.

Requirements

• independent Growth Marketing Strategist (1099) to execute account-based marketing (ABM) campaigns that open new client relationships in the segments Fruition is pursuing next, starting with aviation, healthcare, and transportation. These are fixed, nameable markets.
• This is a part-time independent contractor engagement, estimated at up to 20 hours per week.
• The ideal contractor is analytically sharp and competitive, fluent in B2B and considered-purchase marketing, energized by long sales cycles and named-account work, and able to operate independently with clear direction from Fruition's leadership.

Preferred

• GA certification is a plus.