Growth Marketing Specialist

Responsibilities

• Drive qualified leads to support the overall revenue goals for PDW.
• Attracting new clients and supporting the sales team through a referral program.
• Attend and manage all events and event follow up.
• Develop and execute marketing plans and campaigns aligned with company objectives.
• Track analytics, measuring key results (leads, conversions, engagement, referrals), and optimizing campaigns to improve ROI.
• Identify target audiences and use insights to refine marketing strategies.
• Understand market trends, customer behavior, and competitive landscape.
• Ability to present outcomes needed and the results that we obtained from these efforts.
• Understand and support PDW's vision and mission.
• Engage in teamwork and team-building workshops/conferences throughout the year.

Requirements

• 3 or more years running marketing campaigns with measurable lead or appointment results, experience working under compliance review (financial services, insurance, or healthcare).
• Strong communication and interpersonal skills
• Strong technical computer aptitude and knowledge of business tools (e.g., Microsoft Word, Excel, PowerPoint, Canva) or ability to learn
• Basic understanding of our products, services, and Thrivent Financial

Benefits

• Medical, Dental, Vision, 401k, Paid time off plus 12 paid holidays.