Director of Growth and Community Relations

Minneapolis, MN (On-site)

$120K/yr – $125K/yrDirector/ExecutiveFull time

Posted 19 hrs ago

Job Summary

Own and lead Baywood’s growth, business development, referral program, and community engagement, coordinating with operations and leadership to scale services through a structured pipeline from outreach to new clients.

  • Build strategic partnerships and referral networks with hospitals, clinics, rehab facilities, and community organizations.
  • Set, track, and report growth KPIs such as referral volume, conversion rates, and new client acquisition.

Job Description

Responsibilities

  • Build and lead Baywood’s growth, business development, referral, and community engagement strategy
  • Develop strong referral relationships with hospitals, clinics, rehab facilities, senior communities, case managers, discharge planners, social workers, and county agencies
  • Find and develop strategic partnerships that increase Baywood’s visibility and reach
  • Manage a structured referral and business development pipeline, from first outreach to new client
  • Represent Baywood at community events, conferences, networking events, and presentations
  • Partner with operations, intake, scheduling, and clinical leadership to make sure growth matches service capacity
  • Set and track growth goals and KPIs, including referral volume, conversion rates, and new clients
  • Report regularly to the President on results, trends, and return on outreach and sponsorship activities

Requirements

  • Experience in home care or healthcare (required)
  • Significant experience in business development, community relations, referral development, or healthcare sales
  • A track record of building relationships that produced measurable business growth
  • Leadership experience developing and carrying out organizational strategy
  • Strong public speaking, presentation, and networking skills
  • Ability to use data to prioritize opportunities and measure results
  • Bachelor’s degree in business, healthcare administration, marketing, communications, or a related field preferred; equivalent experience considered
  • Valid driver’s license and reliable transportation for frequent local travel
  • Availability for occasional evening and weekend events
Baywood Home Care logo

Baywood Home Care

3.0 Glassdoor

Baywood Home Care | Compassionate, Customized In-Home Care for Seniors Across MinnesotaAt Baywood Home Care, we believe aging shouldn’t mean giving up the life you love—or the place you call home. Since 2000, we’ve helped Minnesota seniors maintain their independence by delivering exceptional, private in-home care that supports how and where they want to live.Founded by Dorothy Muffett, who left a corporate executive role to pursue a more meaningful, people-centered mission, Baywood was built on a simple promise: to ensure Happy Clients, Happy Clients’ Families, and Happy Employees. That mission continues to guide every decision we make, every day.We provide flexible care options tailored to each client’s unique needs, including:Hourly Care24-Hour Live-In CareOvernight CareOur team is especially experienced in memory care, including Alzheimer’s and dementia support. Every client’s care is overseen by a dedicated R.N. Care Manager, ensuring consistency, quality, and peace of mind. In emergencies, we always have backup caregivers ready to step in—so families never have to worry.What makes Baywood different? We don’t just provide care—we provide freedom, dignity, and comfort. Our caregivers become trusted companions who support daily life with compassion, while empowering seniors to stay safely and joyfully in their own homes.We believe your loved one deserves more than just checklists and schedules—they deserve to flourish.Learn more about how we’re redefining aging at www.baywoodhomecare.com.

Founded in 2000
Minneapolis, Minnesota, USA
50 employees (1 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$120K/yr – $125K/yr

Taken straight from the job posting.

See all Baywood Home Care salaries

Marketing Team

Marketing Team Size
1 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
4.3K
Monthly Google Ads Budget
$1.3K
Traffic Source Mix
Search
36.7%
Direct
22.5%
Referral
7.5%
Social
5.3%
Paid
12.1%

Headcount Trend

Current headcount: ~50
Baywood Home Care logo

Director of Growth and Community Relations

Baywood Home Care · Minneapolis, MN · On-site