Growth Marketing Specialist, Influencer Partnerships

Responsibilities

• Lead the strategy and execution of influencer marketing programs for our iGaming and Lottery businesses, connecting creator partnerships to broader growth objectives.
• Own campaigns from planning and creator selection through activation, measurement, and post-campaign analysis, ensuring programs deliver against business goals.
• Develop full-funnel creator programs designed to build awareness, deepen engagement, drive consideration, and support customer acquisition.
• Partner with Brand, Creative, Analytics, Legal, Compliance, and other Marketing teams, along with external agencies, to align stakeholders and move complex campaigns from concept to launch.
• Manage campaign budgets and performance tracking, using data and insights to evaluate marketing spend, identify opportunities, and improve future investment decisions.
• Collaborate with Analytics teams to measure campaign effectiveness, build clear performance readouts, and translate results into actionable recommendations for marketing leaders.
• Identify emerging creators, platform behaviors, cultural moments, and audience trends that can unlock new opportunities for our influencer marketing strategy.
• Improve and scale campaign workflows through stronger processes, automation, and emerging technologies that increase the effectiveness of planning, reporting, and execution.

Requirements

• A Bachelor’s Degree in Marketing, Communications, Business, Analytics, or a related field, or equivalent professional experience, with at least 5 years of experience in influencer marketing, marketing operations, or a related discipline.
• Proven experience developing and executing large-scale, full-funnel creator campaigns, with a deep understanding of the creator ecosystem, social media platforms, digital culture, consumer behavior, and emerging trends to drive measurable business outcomes.
• Experience managing significant marketing budgets, analyzing campaign performance, and using data to optimize investments and inform future strategy.
• Strong communication and relationship-building skills, with the ability to align cross-functional stakeholders and external partners around shared objectives, timelines, and deliverables.
• A proactive and adaptable approach to navigating ambiguity, managing multiple priorities, and delivering results in a fast-moving environment; experience working in a regulated industry is a plus.
• Curiosity about artificial intelligence and emerging technologies, with an interest in using automation and intelligent workflows to strengthen creator research, campaign operations, reporting, creative ideation, and marketing innovation.