Growth Marketing Specialist

Responsibilities

• Develop and execute integrated, full-funnel growth marketing campaigns for DraftKings Sportsbook and Predictions, collaborating with Growth, Product, Content, Media, Brand, Partnerships, and Creative Teams.
• Partner with cross-functional teams to align marketing initiatives with business objectives, ensuring consistent messaging and a cohesive customer experience across channels.
• Analyze customer insights, campaign performance, and internal metrics to inform marketing strategies, identify growth opportunities, and improve campaign effectiveness.
• Develop marketing and creative briefs that guide campaign messaging, creative direction, and execution across internal teams and external agencies.
• Support the development of campaign objectives, key performance indicators, and measurement frameworks to track results and recommend optimizations.
• Coordinate cross-functional campaign kickoffs and ongoing communications to align stakeholders on objectives, timelines, milestones, and activation plans.
• Identify opportunities to improve marketing workflows, increase campaign efficiency, and support the continued evolution of the Sports Marketing Team.

Requirements

• A Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• At least 4 years of experience in growth, brand, or integrated marketing, preferably within a consumer-facing technology or entertainment company.
• A strong understanding of full-funnel marketing, with experience developing, executing, and optimizing campaigns across multiple channels.
• Experience analyzing marketing performance and customer data to identify trends, uncover opportunities, and inform campaign decisions.
• Strong communication and presentation skills, with the ability to collaborate effectively and build relationships across cross-functional teams.
• Excellent organizational and project management skills, with the ability to balance multiple priorities and meet deadlines in a fast-paced environment.
• A proactive, solutions-oriented mindset with a passion for sports, marketing innovation, and continuous improvement.
• A strong curiosity about consumer behavior and a customer-focused approach to developing relevant, engaging marketing experiences.