Growth Marketing Specialist

Responsibilities

• Help merchants launch and promote their cards
• Schedule and coordinate training for merchants going live, prepare marketing assets, and track launch tasks and deadlines.
• Create and adapt merchant marketing materials; follow up to ensure assets are deployed across websites, social media, mobile apps, and other shopper touchpoints.
• Coordinate signage production, proof artwork and specifications, and ensure materials are accurate and delivered on schedule.
• Share campaign results and practical recommendations with merchants, keeping them engaged in ongoing card marketing.
• Set up launch email blasts and maintain a calendar of future campaigns for new and existing merchants, including audience selection, copy, creative, links, testing, and scheduling.
• Launch and test SMS, push notifications, paid search, and display advertising; research and pilot additional marketing channels.
• Implement referral campaigns and coordinate prescreen offer campaigns through email and direct mail with the appropriate internal teams and partners.
• Test messages, creative, offers, and calls to action to learn what drives completed applications and new cardholders.
• Implement lifecycle emails for onboarding, activation, first purchase, and ongoing usage; measure results and continually test and refine the campaigns.

Requirements

• Approximately 2-4 years of experience executing digital, growth, lifecycle, performance, or consumer marketing. Strong candidates with less experience and clear evidence of results are encouraged to apply.
• Experience personally building and launching campaigns in at least one channel, such as email, paid media, SMS, or lifecycle marketing. You can explain your contribution, what you measured, and what you improved.
• Strong writing skills and an eye for clear, effective creative; comfort adapting templates and making straightforward assets in tools such as Canva or similar software.
• Comfort working with spreadsheets, campaign metrics, and web analytics. You can spot a performance issue, form a hypothesis, and propose a practical test.
• Excellent organization, attention to detail, and follow-through across multiple campaigns and merchant deadlines; confidence communicating with external partners.
• Initiative, openness to feedback, and the ability to learn unfamiliar tools and products quickly. A bachelor's degree in a relevant field or equivalent practical experience.
• Experience with Google Analytics, UTM tracking, email automation, or A/B testing is helpful. Backgrounds in ecommerce, retail, loyalty, agencies, startups, and other consumer businesses are welcome. You do not need experience in every channel listed above.

Preferred

• Backgrounds in ecommerce, retail, loyalty, agencies, startups, and other consumer businesses are welcome.

Benefits

• Direct access to the Chief Growth Officer, professional development, and the opportunity to build practical growth marketing skills in an expanding card program.
• Benefits include competitive salary and incentives, stock options, flexible working arrangements, health, dental and vision coverage, life insurance, a 401(k) plan, vacation and sick leave, paid holidays, FSA and HSA options, and commuter benefits.