Responsibilities

• Own end-to-end asset trafficking: manage agency submissions, coordinate with the copy team, and make sure every asset is accurate and launch-ready before handoff.
• Support creative brief preparation by populating and formatting briefs in our established templates, so the creative team has what they need before work begins.
• QA every asset before launch, checking specs, copy accuracy, link destinations, and brand compliance.
• Build and maintain performance reporting for app download campaigns, partnering with our digital agency to track spend, downloads, and attributed sales.
• Track and report on retail store campaign performance, including budget, foot traffic, and sales metrics tied to in-store activations.
• Act as the day-to-day point of contact between Growth Marketing and the retail store team for campaign support requests.
• Support the early setup and rollout of TikTok Shop as the program scales and priorities evolve.
• Flag risks and delays early, keeping documentation, approvals, and naming conventions organized across every project.
• Take on special projects with senior leadership as priorities shift, sometimes involving sensitive or time-critical work.

Requirements

• 3-5 years of experience in digital marketing operations, paid media coordination, or marketing project management (agency or brand-side both welcome)
• Hands-on experience with ad asset trafficking and digital agency coordination, including naming conventions, spec requirements, and campaign setup QA
• Strong Excel skills, with the ability to build a clean, functional performance report straight from raw data
• Excellent organizational skills with a sharp eye for detail
• Clear written and verbal communicator, comfortable working across internal teams and external agency partners
• Comfortable operating in a fast-paced environment where scope and priorities can shift
• Sound judgment and discretion when handling confidential or sensitive information

Preferred

• Familiarity with Meta Ads Manager, Google Ads, or TikTok Ads Manager, even from an observational standpoint
• Experience with creative brief templates or creative production coordination
• Background in retail or store-level marketing campaigns
• Exposure to TikTok Shop or creator commerce