Growth Marketing and Marketplace Manager

New York City, NY (On-site)

$90K/yr – $110K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own affiliate-driven growth for a beauty-focused DTC brand by scaling creator partnerships, coordinating multi-platform campaigns, and turning performance data into rapid creative iteration and optimization.

  • Affiliate Partnerships: Recruit, onboard, and manage creators across Amazon and TikTok Shop to drive ROAS.
  • Campaign Orchestration: Plan and optimize paid campaigns across TikTok Shop, Amazon, Meta, Google, YouTube, and emerging channels with clear creative briefs and real-time support.
  • Creative & Measurement: Develop briefs, test creative assets, and translate CTR/CR/ROAS insights into actionable iterations.

Job Description

Responsibilities

  • Recruit, onboard, and manage affiliate creators through Amazon Creator Connections and TikTok Shop Affiliate Center
  • Support creators with product seeding, brand briefs, and real-time campaign support
  • Track and optimize performance metrics (clicks, conversions, ROI) to improve program efficiency
  • Develop and distribute creative briefing materials to align creators with brand voice and strategy
  • Work closely with internal Marketing Team & TikTok Team to leverage top performing affiliates across the beauty space as well as brand partners
  • Help manage performance across TikTok, Meta, Google, YouTube, Pinterest and emerging paid platforms
  • Launch and monitor campaigns that drive both direct sales and traffic across platforms
  • Develop testing frameworks to iterate quickly on creative, copy, and audiences
  • Staying abrest of the newest ad features and functionalities across platforms and continuously recommending new tests
  • Write clear, concise creative briefs for paid ads, marketplace content, and affiliate programs based on high performing assets

Requirements

  • 3–5+ years of experience in performance or growth marketing for a DTC or omnichannel brand
  • Proven success managing creator-driven affiliate marketing and marketplace growth (Amazon, TikTok Shop)
  • Hands-on experience with Meta Ads, TikTok Ads and other ad platforms
  • Strong creative instincts—can brief and optimize high-performing ad content in partnership with creative teams
  • Data-driven and highly organized with experience in tools like GA4, Triple Whale, Shopify, and Excel
  • Comfortable working cross-functionally and communicating with both creatives and analysts

Benefits

  • 3 weeks vacation
  • Health benefits
  • 401k Option
  • Company discounts and other perks
Ellis Brooklyn logo

Ellis Brooklyn

A luxury naturals fragrance and bodycare line marrying the best artisanal, small-batch formulas with the finest French fragrances.

Founded in 2015
Brooklyn, New York, USA
21 employees (8 in marketing)

Traffic Signals

Monthly Visitors
117.5K
Monthly Google Ads Budget
$77
Traffic Source Mix
Search
43%
Direct
46.5%
Referral
4.9%
Social
4.3%
Paid
1.2%

Headcount Trend

Current headcount: ~21

Marketing Team

Marketing Team Size
5 (24% of company)

Funding

Total Funding
$9M
Last Raise
$9M
Series A, 2 years ago

Funding History

  • Oct 2023
    Series A • $9M
  • Jun 2020
    Seed

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