Growth Marketing Manager

Irwindale, CA (On-site)

$105K/yr – $115K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own growth engine across paid media, affiliates, creator partnerships, email/SMS, PR amplification, and emerging channels with budget discipline and ROI focus.

  • Channel ownership: Own strategy, budget, and ROI across growth channels including ecommerce partnerships.
  • Drive full funnel demand gen and CRO collaboration with Ecommerce to optimize landing pages, PDPs, and funnel performance.
  • Build rapid testing culture with dashboards, forecasts, and KPI governance for growth.

Job Description

Own growth engine across paid media, affiliates, creator partnerships, email/SMS, PR amplification, and emerging channels with budget discipline and ROI focus.

  • Channel ownership: Own strategy, budget, and ROI across growth channels including ecommerce partnerships.
  • Drive full funnel demand gen and CRO collaboration with Ecommerce to optimize landing pages, PDPs, and funnel performance.
  • Build rapid testing culture with dashboards, forecasts, and KPI governance for growth.
WonderFold logo

WonderFold

Just like how family is so important, we believe in prioritizing the family mindset over everything else. We strive to innovate our products in order to make parents' lives easier and bring their families closer together. Quality time, isn't that what's important? Our WonderFold Wagon is more than just a stroller wagon. It grows with the family. Our products combine the ultimate design along with important safety features that will allow parents to rest easier knowing that their children are safe and having fun. Our products can be used as a mobile playground, utility wagon, and more!

Founded in 2019
Baldwin Park, California, USA
28 employees (10 in marketing)

Traffic Signals

Monthly Visitors
112K
Monthly Google Ads Budget
$3.9K
Traffic Source Mix
Search
37.3%
Direct
49.7%
Referral
7.7%
Social
3.8%
Paid
1.2%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
6 (21% of company)
Marketing Roles Posted (Last 30 Days)
2