Growth Marketing Manager

Responsibilities

• Plan and manage growth initiatives, tracking results and documenting learnings to continuously improve performance.
• Monitor marketing and funnel metrics, translating data into actionable insights that inform strategy and priorities.
• Execute campaigns across owned channels, ensuring consistent messaging and alignment with broader marketing goals.
• Develop and optimize landing pages, messaging, and conversion paths through testing and experimentation.
• Build and manage lifecycle marketing campaigns and automated workflows to engage prospects and customers throughout their journey.
• Support events, partnerships, and other marketing initiatives, evaluating performance and identifying opportunities to maximize impact.

Requirements

• 3+ years of experience in B2B SaaS demand generation or growth marketing, in a hands-on execution role
• Direct experience with a self-serve or product-led funnel: signup, activation, free-to-paid conversion, etc.
• Strong HubSpot skills across email, workflows, landing pages, lists and reporting
• Hands-on paid social experience with LinkedIn and/or Meta — building audiences, writing ad copy, managing budget and optimizing against results
• Early-stage experience in B2B SaaS or highly regulated industries would be a great plus
• Familiarity with attribution and funnel analytics
• Able to write clean marketing copy and brief a designer well

Preferred

• You run experiments that fail and document why
• You are as interested in the reporting as you are in the campaign
• You want the scope to grow into owning a function, not just a channel

Benefits

• Full-time employment
• Paid time off
• Equity
• Healthcare: 100% reimbursed
• Location / work model: NYC preferred, hybrid
• Travel: minimal, but travel to industry conferences and company offsites may be required