Responsibilities

• Search & Social: Run campaigns across Google, LinkedIn, and Meta (Facebook and Instagram), including keyword strategy, bidding, audience targeting, and landing page alignment.
• Programmatic: Own The Trade Desk, including audience selection, account-based targeting, and connected TV.
• SEO: Own keyword strategy, on-page and technical SEO, and organic growth. Focus on the low-volume, high-intent searches provider operators actually make, and build pages by specialty, workflow, and comparison intent.
• AEO: Make Tennr the answer when buyers ask AI assistants about referral intake, prior auth, and patient onboarding, by structuring owned content for LLMs and earning mentions on the third-party sources they cite.
• Measurement: Build the framework for CPL, CPQL, and pipeline contribution, and keep conversion signal clean so platforms optimize toward qualified pipeline.
• Pipeline Ownership: Carry a pipeline goal shared with Growth and Sales.
• Experimentation: Test new channels and new ways of working, including AI tools and Clay workflows, and decide what to scale.
• Cross-Functional Partnership: Work with Sales on target segments, Content Marketing on paid offers, and Brand and Design on creative.

Requirements

• 2–4 years owning paid programs end-to-end, ideally at a B2B SaaS company. A management consulting background (MBB or similar) before that is a strong plus.
• Hands-on experience building enrichment and audience workflows in Clay.
• Quantitative fluency. You think in CPL, CPQL, and pipeline contribution, not clicks.
• Builder DNA. You've taken a channel from 0 to 1 and scaled what worked.
• Comfort with AI and a habit of experimenting with it, plus a clear sense of where it helps and where it doesn't.
• Creative judgment that sets you apart from a flood of AI slop. You can show campaigns you've run and explain the thinking behind them.

Preferred

• Have run campaigns in The Trade Desk or another DSP.
• Have healthcare or healthtech experience.
• Have run Reddit, X, or trade media campaigns.

Benefits

• Beautiful new office at 345 Hudson Street
• Unlimited PTO
• 100% paid employee health benefit options
• Employer funded 401(k) match
• Competitive parental leave
• Build Relationships: collaborate and connect with like-minded, driven individuals in our Hudson Square office 4 days/week
• Free lunch! Plus a pantry full of snacks.