Responsibilities

• Build positioning, messaging, and value propositions for assigned service lines.
• Design and run ABM/ABS programs for target utility accounts: identify priority accounts jointly with Sales, build account-specific content and campaigns, and track engagement and pipeline impact.
• Build sales-enablement materials and training for the sales and programs teams.
• Partner with Market Intelligence on competitive landscape data and incorporate their findings into messaging.
• Lead thought-leadership programs (webinars, expert video, blogs) tied to target-account priorities.
• Partner with the Digital Marketing Manager on paid digital execution, the Lead Designer on creative needs, and the Content Marketing Manager on written content, to support ABM/ABS campaigns.

Requirements

• 5+ years of B2B product or solutions marketing experience.
• Demonstrated experience building positioning and messaging for technical or service-based offerings.
• Experience marketing into long, complex, committee-driven buying cycles.
• Experience working account research and intent data into account strategy.
• Strong writing ability. This role writes positioning, it does not only brief it.
• Comfort working directly with sales-facing stakeholders on account strategy.
• If applicable, meet all DOT qualification requirements and comply with all applicable federal, state, and local transportation regulations.

Preferred

• ABM/ABS program experience strongly preferred, including account selection, account-specific campaign build, and engagement tracking.
• Utility or energy-industry knowledge a plus.
• Familiarity with Claude or comparable AI tooling for research, drafting, and campaign production.

Benefits

• Medical, Dental, and Vision Insurance; we also offer a company-paid health care concierge service to help navigate our health plan to make the best decisions for you and yours
• 401(k) with company match
• Paid vacation, sick, personal and parental leave time
• Paid Volunteer Time: giving back to our communities is important to us
• Employee Recognition Program – convert your recognition points into gift cards
• Employee Assistance Program – offers benefits to help you manage daily responsibilities
• Access to on-demand training courses to advance further in your career