Senior Director, Growth Marketing (Alma)
BBG Ventures
New York City, NY (Remote)
$200K/yr - $235K/yrIn-houseFull-timeSenior level10+ years exp.
2 hrs ago
Growth Marketing Manager
Boston, MA (On-site)
$109K/yr – $147K/yrSenior Level4+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive end-to-end B2B pipeline programs across events, digital channels, and partner campaigns to accelerate regional revenue.
- Own end-to-end campaign execution from planning through measurement.
- Must-have: 4-6 years of B2B marketing with multi-channel pipeline experience.
- Standout: West territory liaison with Global Marketing and cross-functional collaboration.
Job Description
Responsibilities
- Own the day-to-day execution of pipeline generation programs across events (field events, tradeshows, and webinars), digital channels, and partner campaigns.
- Collaborate with Sales and SDR teams to improve lead handoff processes, track conversion performance, and strengthen marketing-to-sales alignment.
- Partner with ABM and Global Marketing to localize and activate global campaigns for regional audiences, ensuring strong engagement and conversion.
- Develop and maintain sales enablement materials such as campaign briefs, a monthly sales toolkit, follow-up templates, one-pagers, and more to support revenue acceleration.
- Work with Marketing Operations and Business Insights teams to track, analyze, and report on campaign performance, identifying trends and optimization opportunities.
- Manage campaign execution end to end—from planning through measurement—ensuring all programs are data-informed, customer-centric, and aligned with business goals.
- Act as the marketing liaison for the West territory, partnering closely with Global Marketing Teams, Sales Leadership, and Partner Marketing.
- Collaborate with Global Marketing to adapt messaging, creative, and tactics to meet regional needs and market nuances.
- Coordinate with Marketing Operations to ensure smooth campaign execution, accurate reporting, and data-driven decision-making.
- Partner with channel/partner marketing teams to co-develop and launch programs that expand regional reach and pipeline impact.
Requirements
- 4-6 years of B2B marketing experience , ideally in technology or cybersecurity.
- Proven experience supporting pipeline generation and executing integrated campaigns across multiple channels (digital, live and virtual events, and partner marketing).
- Familiarity with field or regional marketing and alignment with sales organizations.
- Proficiency with marketing automation, CRM, and analytics tools (e.g., Marketo, Salesforce, 6Sense, Demandbase, Tableau).
- Strong organizational and project management skills; able to manage multiple programs simultaneously.
- Analytical thinker comfortable using data to guide decisions and identify opportunities for improvement.
- Excellent written and verbal communication skills; strong collaborator across teams and functions.
- Proactive, detail-oriented, and adaptable in a fast-paced environment.
- Core Value Embodiment: Embody our core values to foster a culture of excellence that drives meaningful impact and collective success.
Preferred
- Ideally in technology or cybersecurity.
- Experience working with field or regional marketing and sales organizations.
Rapid7
Rapid7, Inc. (NASDAQ: RPD) is a global leader in AI-powered managed cybersecurity operations, trusted to advance organizations’ cyber resilience. Open and extensible, the Rapid7 Command Platform integrates security data, enriching it with AI, threat intelligence, and 25 years of expertise and innovation to reduce risk and disrupt attackers. As a recognized leader in preemptive managed detection and response (MDR), Rapid7 unifies exposure and detection to transform the cybersecurity operations of more than 11,500 customers worldwide.
