Growth Marketing Manager

Requirements

• Deep hands-on experience owning paid media budgets across multiple channels, with direct accountability for efficiency targets.
• Strong analytical foundation — comfortable with attribution's limits, incrementality testing, cohort analysis, and LTV/CAC modeling, and able to explain all of it to people who aren't marketers.
• Comfort delving into the technical foundations of the practice, from creative to data and everything in between; you should be able to build dashboards, describe tracking and segmentation needs, and help partners in engineering diagnose and troubleshoot issues
• Experience managing agencies or vendors: briefing them well, raising the quality of what comes back, and knowing when to bring work in-house.
• Creative judgment. You can look at an ad and have an opinion about why it will or won't work, and you partner well with the people who make them.
• Consumer subscription or app experience, ideally with a product that has strong seasonality or a Gen Z audience.
• Recognized authority in your field — cross-functional partners seek out your opinion — with the judgment to make independent calls and prioritize against department goals without being told.
• Self-starter; proactive by nature, with a bias toward action over deliberation.

Preferred

• Experience marketing to students, or in education, consumer apps, or a freemium subscription business.
• Experience standing up measurement infrastructure (MMM, geo testing, or similar) rather than just consuming it.
• Comfort working directly in the ad platforms rather than only through a dashboard.

Benefits

• Collaborate with your manager and team to create a healthy work-life balance
• 20 vacation days that we expect you to take!
• Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, Dental, VSP Choice)
• Employer-sponsored 401k plan with company match
• Access to LinkedIn Learning and other resources to support professional growth
• Paid Family Leave, FSA, HSA, Commuter benefits, and Wellness benefits
• 40 hours of annual paid time off to participate in volunteer programs of choice