Growth Marketing Manager, Performance & Social

Boston, MA (Hybrid)

$110K/yr – $130K/yrMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and optimize paid performance across search and social to drive pipeline while owning web CRO, earned visibility, and PR; translate social engagement into measurable impact and tie results to dashboards and attribution.

  • Growth ownership: Paid search and social strategy through daily execution with spend-to-pipeline discipline
  • Content and earned visibility: Backlinks, in-house PR, and executive amplification tied to social reach
  • Measurement and governance: Funnels, attribution, dashboards, and clear tradeoffs to justify spend

Job Description

Responsibilities

  • Own paid performance across search and social, from strategy through daily execution and optimization
  • Manage spend against pipeline and efficiency targets, and make the allocation calls
  • Own web conversion rate optimization across landing pages and on-site experience
  • Drive backlinking and other earned-visibility strategies to build domain authority and organic reach
  • Support the ABM program with personalized targeting and experimental optimization
  • Run audience, creative, and spend testing, and scale what earns it
  • Own performance analytics across funnels and attribution
  • Own organic social across the company page and executive amplification
  • Manage day-to-day execution of paid and organic social, with a clear point of view on reach, engagement, and conversion
  • Translate social engagement into measurable pipeline contribution
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CloudZero

CloudZero is the financial control plane for AI economics. We turn AI spend into the unit economics leaders need to make defensible investment decisions: cost per customer, per feature, per outcome.

Founded in 2016
Boston, Massachusetts, USA
159 employees (8 in marketing)