Responsibilities

• Own paid social strategy across Meta and TikTok
• Set the channel strategy for Meta, TikTok, and support on Pinterest including account and campaign architecture, funnel coverage, and budget allocation across each platform
• Own budget pacing across all three channels; make real-time reallocation decisions based on performance signals
• Lead incrementality test design for social channels in coordination with our measurement stack
• Contribute channel-level commentary to weekly cross-channel performance reporting
• Stay ahead of platform product changes, beta opportunities, and algorithm shifts on each platform
• Serve as the primary point of contact for all platform and agency relationships
• Manage day-to-day communication and performance accountability with any external partners on your channels
• Evaluate partner and vendor performance against clear outcomes; own the relationship and the decisions that come with it
• Consolidate institutional knowledge internally so that performance insights and channel history live with the team, not outside it

Requirements

• 5–7 years of hands-on experience in paid social, with a meaningful portion managing Meta Ads at scale (six-figure monthly budgets or above)
• Deep working knowledge of Meta Ads Manager — campaign structure, auction mechanics, creative testing, Advantage+ features, and attribution settings
• A genuine creative sensibility: you have strong opinions about what makes paid social work, and you can translate that into a brief or a feedback session
• Strong analytical fluency: you can build a performance narrative from raw data, not just pull a report
• Experience with or strong understanding of TikTok Ads — creative-first, algorithm-dependent, and very different from Meta in ways that matter
• Experience managing or coordinating external agency or vendor relationships, with accountability for their performance outcomes
• Cross-functional instincts: you have worked with creative teams, data teams, site teams, and external partners and found ways to move forward even when priorities differ
• An evaluative relationship with AI and automation tools — genuinely interested in their potential and willing to champion them, but equally willing to question the output, stress-test the logic, and push back when the results do not add up

Preferred

• Pinterest Ads experience — understanding of the platform's discovery-intent creative dynamics
• Experience managing or directing AI execution tools for paid channel execution
• Familiarity with MMM, MTA, or incrementality testing methodologies
• In-house DTC or e-commerce experience where you owned your channels with direct business accountability

Benefits

• ThirdLove Offers You
• - Competitive salary + equity
• - Medical/Dental/Vision insurance
• - Paid parental leave
• - Flex time off
• - Discounted and free products