Growth Marketing Manager: Paid Search and Display

San Francisco, CA (On-site)

$95K/yr – $120K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the paid media mix across Google, Display, and CTV with end-to-end channel strategy, budget pacing, and incrementality testing, while coordinating AI tool use and creative/test programs to lift ROAS.

  • Channel ownership across Google, Display, and CTV, with budget allocation, funnel coverage, and cross-channel reporting.
  • AI and automation governance including guardrails, testing protocols, and critical evaluation of outputs.
  • Platform and agency management, plus collaboration on landing page and creative testing with data-backed hypotheses.

Job Description

Responsibilities

  • Set the channel strategy for all these platforms including account and campaign architecture, funnel coverage, and budget allocation across each platform
  • Own budget pacing across all channels; make real-time reallocation decisions based on performance signals
  • Lead incrementality test design for search, display, and CTV channels in coordination with our measurement stack
  • Contribute channel-level commentary to weekly cross-channel performance reporting
  • Stay ahead of platform and product changes across all four channels — Smart Bidding updates, search evolution, DSP feature releases, and measurement developments
  • Serve as the primary point of contact for all platform and agency relationships
  • Manage day-to-day communication and performance accountability with external partners on your channels
  • Evaluate partner and vendor performance against clear outcomes; own the relationship and the decisions that come with it
  • Consolidate institutional knowledge internally so that performance insights and channel history live with the team, not outside it
  • Oversee and direct AI execution tools for bid management, audience optimization, pacing, and creative performance with curiosity about what they can do and healthy skepticism about when they are not working

ThirdLove

3.1 Glassdoor

Thirdlove is a female-founded lifestyle brand that offers elevated essentials, including bras, undies, loungewear, lingerie, and bra-sized swimwear, designed by women. Co-founders Heidi Zak and Ra’el Cohen set out to revolutionize the bra shopping experience, focusing on creating products that make customers look and feel amazing while addressing common problems. The resulting solution-driven designs get Bra-blems SolvedTM–with style. At Thirdlove, our teammates take ownership, are curious and adaptable, and constantly innovate with grit and focus. Our culture prioritizes individual goals and development so that every teammate can become the best version of themselves. We’ve been certified as a Great Place to Work® for five years in a row.In 2022, we opened retail stores nationwide, including one in San Francisco, our home city. In 2024, we expanded our reach to select Neiman Marcus locations and Amazon.We support the planet through recycling programs like the Take Back Bag and the community through partnerships with non-profits like the SF LGBT Center and I Support The Girls. With the help of such partners, Thirdlove is the largest donor of undergarments in the US, distributing over $50 million of products to those in need. To learn more, visit www.thirdlove.com.

Founded in 2013
San Francisco, California, USA
156 employees (57 in marketing)
48% recommend to a friend
58% CEO approval

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$47.8K
Traffic Source Mix
Search
31.3%
Direct
59.6%
Referral
4.8%
Social
3.2%
Paid
1%

Headcount Trend

Current headcount: ~156

Marketing Team

Marketing Team Size
16 (10% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$80.6M
Last Raise
Debt Financing, 2 years ago