Yoga International

Growth Marketing Manager (Paid Media & Acquisition)

Louisville, CO (Hybrid)

$90K/yr – $140K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive cross-channel paid media strategy and execution for Yoga International with a $2M budget and full-funnel optimization.

  • Own strategy, execution, and optimization across Meta, Google, TikTok, and YouTube
  • Must-have: Proven success managing and scaling $1M+ annual paid media budgets
  • Standout: Builds influencer/UGC programs and landing-page experiments to improve ROAS

Job Description

Responsibilities

  • Own strategy, execution, and optimization across Meta, Google, TikTok, and YouTube
  • Manage and allocate a ~$2M annual budget across channels
  • Optimize campaigns toward CPA, LTV, and ROAS targets, including high-intent leads
  • Develop and maintain a paid media roadmap and testing strategy, including A/B testing across creative, audiences, and funnel stages
  • Lead creative strategy for paid campaigns, including hooks, messaging, and testing frameworks

Requirements

  • 5–8+ years in performance or growth marketing, ideally with agency experience
  • Proven success managing and scaling $1M+ annual paid media budgets
  • Deep expertise in Google Ads, Google Analytics, and Meta Ads
  • Strong understanding of ROAS, CPA, LTV, attribution, and conversion optimization
  • Experience with budget allocation and cross-channel trade-off analysis
  • Strong creative instincts and ability to write high-performing hooks and scripts
  • Experience with or interest in influencer and UGC marketing
  • Strong analytical skills and proficiency in Excel / Google Sheets
  • Ability to manage multiple priorities in a fast-paced environment
  • Deep understanding of full-funnel acquisition and channel interplay

Preferred

  • Experience in fitness, wellness, or yoga
  • Experience with subscription or content businesses
  • Exposure to international markets or localization

Benefits

  • comprehensive benefits package, including medical (traditional and alternative options), dental, vision, 401(k), and life insurance.