Growth Marketing Manager - Paid Marketing

Responsibilities

• Own paid media end-to-end
• Drive paid strategy and execution across Google Ads, LinkedIn Ads, Meta Ads, and emerging channels — keyword and audience strategy, bid management, creative iteration, and budget pacing
• Manage and optimize 7-8 figure annual paid budgets with rigor around CAC, pipeline influence, and LTV by segment
• Take clear ownership of paid-attributed S1s and pipeline ARR contribution, in close partnership with Demand Gen
• Build automated performance marketing systems — audience pipelines, creative testing frameworks, reporting infrastructure, and bid management — integrated into Hex's internal tools, repos, and agent harnesses
• Use Hex's own agentic features to build and document paid marketing use cases that drive meaningful ROI — and generate solutions stories the team can use with prospects
• Run structured experiments across landing pages, audiences, creative formats, and bidding strategies; document learnings in a way the team can compound on
• Drive top-of-funnel paid acquisition to fuel the PLG motion — partner with Growth Product, Lifecycle, and Web to connect paid signups to self-serve activation and checkouts
• Partner with Brand Design on creative strategy and feedback loops; bring data to every creative conversation
• Stay ahead of emerging channels and AI-native campaign tools — and bring concrete experiments before you're asked

Requirements

• 5–8 years in performance marketing, with direct ownership (not just oversight) of 6– and 7-figure paid budgets
• Hands-on experience running Google Ads, LinkedIn Ads, and Meta Ads — fluent in the nuances of each platform, not just their interfaces
• Background at a B2B SaaS, developer tools, or data infrastructure company preferred
• Experience building marketing automation and systems using tools like Clay, Zapier, HubSpot, and APIs
• Familiarity with both PLG and SLG funnels and how paid strategy differs across each
• Demonstrated use of AI tools — Claude, ChatGPT, Cursor, or similar — to meaningfully automate or accelerate your work. We want specific examples.
• Familiarity with Salesforce for CRM and pipeline attribution context (nice to have)

Preferred

• Familiarity with Salesforce for CRM and pipeline attribution context (nice to have)