Responsibilities

• Execute top-of-funnel campaigns across content/SEO, social, email, and partnerships — from concept through execution
• Build nurture programs that move leads from awareness to trial to paying customer
• Edit and adapt content (especially video) into platform-ready assets, then launch and optimize the resulting campaigns
• Handle the technical backend of ad platforms — install pixels/conversion tracking, set up Business Manager, and configure campaigns across Meta, LinkedIn, Google, and Instagram
• Build and maintain HubSpot dashboards to track campaign performance against demo/pipeline goals
• Track performance against goals set with your manager and flag what needs to change
• Partner with sales on the full customer journey and closed-loop reporting

Requirements

• 3–6 years of hands-on growth marketing experience — this is an individual-contributor role with no direct reports
• Proven track record driving measurable growth through organic marketing channels
• Deep expertise in content marketing, SEO, LLM/AI search, email marketing, and partnership development
• Hands-on marketer who can generate new ideas, create content and campaigns, execute, and measure results
• Performance-driven mindset with strong analytical skills and hands-on use of marketing analytics tools (HubSpot, Google Analytics, GA4, Clarity, Semrush, AHrefs)
• Experience designing lead nurture programs and optimizing conversion funnels
• Paid media campaign development and management — testing, optimization, and reporting
• Collaborative team player who works well across functions
• Self-starter who can identify opportunities, test new ideas, and iterate quickly