Growth Marketing Manager

Responsibilities

• The Growth Marketing Manager owns MOSCOT's global paid media engine: the budget, the channels, the agency partners, and the reporting that ties spend to customer growth.
• The incumbent turns the acquisition strategy into an executable plan, then runs, tests, and optimizes it across every paid channel, online and in support of our stores.
• The role is both strategic and hands-on.
• You will recommend where dollars go, brief the creative that runs, manage the product feeds behind our shopping and retargeting campaigns, and be the single source of truth for paid performance.
• Partner with the VP, Global Marketing and Ecommerce Director to develop MOSCOT's customer acquisition strategy, growth plan, and timetable, based on workable budgets.
• Manage the global digital marketing budget: allocate across channels and regions, forecast, track pacing, and reallocate spend based on performance.
• Adapt strategy for regional markets, including localization, privacy and platform compliance, and the in-store impact of paid activity. Ensure paid media complies with global privacy regulations and platform policies (GDPR, CCPA, Apple ATT).
• Manage and optimize paid search, Shopping, paid social, CTV/video, display, and retargeting to improve customer acquisition, conversion, lifetime value, and ROAS.
• Own the testing roadmap across audiences, creative, offers, and landing pages, including incrementality and spend-scaling tests with Ecommerce, CRM, and Brand Marketing using Marketing Attribution Tool.
• Recommend new channels and ideas to pilot, and scale what works.

Requirements

• At least 5-7 years’ experience in performance marketing, ideally in luxury fashion or retail
• Bachelor’s degree in marketing, or business or equivalent experience
• Hands on experience using paid media tools (Triple Whale, Meta, Google, TikTok, CTV, and more)
• Strong analytical skills (attribution, incrementality, forecasting) and comfort presenting to senior leaders

Benefits

• Healthcare Benefits incl Medical and Dental
• Vision (free eye exam and 2 free MOSCOT frames per year)
• 401k retirement plan with 2% employer match
• Summer Fridays
• PTO