Growth Marketing Manager

Responsibilities

• Develop and execute marketing strategies that drive membership growth, revenue, leads, joins, and same-store sales across open and operating clubs.
• Translate company goals and club budgets into actionable market- and club-level growth plans.
• Evaluate performance by location, market, offer, channel, audience, and campaign to identify risks and opportunities.
• Build targeted turnaround plans for underperforming clubs and growth plans for clubs with additional market potential.
• Partner with the Director of Marketing to develop annual, quarterly, and monthly growth plans.
• Maintain a strong understanding of each club’s goals, membership trends, competitive environment, and operational needs.
• Lead the execution of promotional campaigns for open and operating locations.
• Develop campaign briefs, market priorities, messaging recommendations, and club-level activation plans.
• Ensure digital campaigns are supported by strong local marketing, in-club execution, sales follow-up, and community visibility.
• Review campaign results and translate findings into clear recommendations for marketing and operations leadership.

Requirements

• 5 or more years of experience in growth marketing, field marketing, multi-unit marketing, local store marketing, performance marketing, or a related discipline.
• Proven success developing and executing marketing strategies that drive measurable customer acquisition, lead generation, membership growth, and revenue performance.
• Strong understanding of digital marketing channels, local marketing tactics, conversion optimization, campaign execution, and performance measurement.
• Experience managing cross-functional initiatives and collaborating effectively with operations teams, vendors, agencies, and business leaders.
• Demonstrated ability to analyze marketing and business performance data and translate insights into actionable recommendations.
• Strong project management skills with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Excellent written, verbal, and presentation skills with the ability to communicate effectively across all levels of the organization.
• Ability to influence stakeholders, build relationships, and drive accountability without direct authority.
• Proficiency with marketing analytics, reporting tools, and Microsoft Office applications.
• Ability and willingness to travel periodically to clubs, company meetings, events, and priority markets.

Preferred

• Experience supporting a multi-location consumer, fitness, retail, hospitality, franchise, or membership-based organization.
• Previous experience in the health, fitness, wellness, or franchise industry.
• Experience managing local store marketing (LSM) initiatives and community-based marketing programs.
• Experience working with marketing agencies, creative partners, media vendors, and external service providers.
• Familiarity with CRM platforms, lead management systems, and customer acquisition funnels.
• Experience developing market-specific growth plans and supporting new club openings, membership campaigns, or multi-unit business operations.
• Strong understanding of budget planning, forecasting, and return-on-investment (ROI) analysis.
• Demonstrated ability to identify growth opportunities through data analysis and market insights.

Benefits

• Comprehensive Health Coverage – Full-time team members are eligible for medical, dental, and vision insurance.
• Income Protection – Short-term and long-term disability insurance available for full-time employees.
• Additional Coverage Options – Access to a variety of ancillary insurance plans for full-time employees.
• Retirement Savings – 401(k) plan with employee contribution options, available to all employees after six months of service available for full-time and part-time employees.
• Flexible Time Off – Enjoy flexible paid time off (salary employees only).
• Paid Holidays – Company-designated holidays throughout the year for salaried team members.
• Wellness Perks – Complimentary Crunch gym membership for all employees.