Responsibilities

• Build the demand generation engine. Own the full funnel from awareness through sales involvement and feedback into and out of our qualified pipeline, and decide which channels earn continued investment.
• Design AI-assisted lead sourcing. Build agentic workflows that find, enrich, and qualify accounts matching our profile, keeping humans at the steps where judgment matters.
• Collaborate on positioning for two distinct buyers. CFOs and controllers care about control, visibility, and audit readiness; travel managers care about traveler experience and policy adherence. Work closely with our Brand Marketing Manager and write for both.
• Produce the work. Write and ship the case studies, landing pages, email programs, and sales enablement material yourself rather than briefing someone else to.
• Support product marketing across the portfolio. Turn capability in TripEasy, EasyExpense, EasyCard, and TripEvents into language a finance leader recognizes and a traveler understands.
• Build the measurement discipline. Define what a qualified lead is, instrument the funnel, and report honestly on what is working and what is not.
• Partner closely with sales. Sit near the pipeline, join customer calls, and turn what you hear into messaging, campaigns, and content.
• Prototype quickly. Use AI design and build tools to produce landing pages, microsites, and campaign assets without waiting in a development queue.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field — or equivalent practical experience. We weight demonstrated work more heavily than credentials.
• Three to seven years in B2B or experiential marketing, with meaningful time in demand generation or growth rather than brand or events alone.
• Evidence of building something from zero — a channel, a program, a system, or a side project you started because you wanted it to exist.
• B2B SaaS, fintech, payments, expense, or travel experience is useful but not required. We would rather hire a fast generalist than a narrow domain specialist.
• Comfortable being the only marketer in the room, and comfortable saying plainly what you do not yet know.
• Practical, daily use of AI tools in your actual work — not weekend experimentation. Using AI throughout our interview process is expected, not something to disclose.
• Judgment about where AI fails — fabricated facts, wrong-person enrichment matches, silent data gaps — and a clear view of where a human must review.
• Extensive experience with AI-assisted design and build tools such as Figma Make, Builder.io, v0, Lovable, or Gamma, ngram or Nano Banana or other video platforms used to ship real assets rather than demos.
• Aware of or interested in orchestrating or guiding agentic and automation platforms such as Claude Code, or Cowork, and the ability to describe how you would wire a multi-step workflow end to end.
• Hands-on experience running lead generation programs and measuring them to pipeline and revenue, not to clicks.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Vision insurance