Responsibilities

• Revenue Marketing Strategy
• - Develop and execute Trustwell's integrated revenue marketing strategy aligned with corporate growth objectives.
• - Own marketing-generated and marketing-influenced pipeline goals, conversion metrics, and revenue performance.
• - Build scalable demand generation programs across target industries, buyer personas, and customer segments.
• - Develop lifecycle marketing programs that generate customer expansion, cross-sell, and upsell opportunities across the Trustwell portfolio.
• - Continuously optimize marketing investments to improve pipeline growth, customer acquisition efficiency, and expansion revenue.
• Integrated Campaigns & Demand Generation
• - Lead integrated, multi-channel campaigns across paid media, email, webinars, field marketing, account-based marketing (ABM), partner marketing, digital channels, and outbound support.
• - Build campaigns that support both new customer acquisition and expansion within the existing customer base.
• - Partner with Product Marketing to ensure campaigns clearly communicate customer value and competitive differentiation.

Requirements

• 10+ years of progressive B2B marketing experience, including at least 5 years leading demand generation or revenue marketing.
• Proven success building scalable revenue marketing organizations that consistently deliver pipeline and revenue growth.
• Experience developing lifecycle marketing strategies that drive customer expansion, cross-sell, and upsell in a B2B SaaS environment.
• Deep expertise in demand generation, paid media, marketing automation, ABM, lifecycle marketing, funnel optimization, and performance marketing.
• Strong understanding of modern B2B SaaS buying journeys and customer acquisition strategies.
• Experience building attribution models, executive dashboards, and data-driven reporting frameworks.
• Remarkable analytical skills with the ability to translate performance data into strategic business decisions.
• Experience managing marketing technology platforms, including HubSpot, Salesforce, 6sense, and modern analytics tools.
• Strong financial and operational discipline with experience managing budgets and investment allocation.
• Outstanding communication, executive presence, and cross-functional leadership skills.

Benefits

• Full healthcare benefits, including medical, dental, and vision.
• Supplemental benefits, including STD, LTD, HSA, 401k, etc.
• Responsible Time Off (PTO) + Holiday Pay
• Competitive Compensation + Bonus!
• Excellent culture, growth opportunities, plus much more...