Marketing Manager, Strategic Growth - Remote

Responsibilities

• Growth Strategy & GTM Leadership
• Own the marketing strategy for strategic growth priorities, including Givee, Apparel, and JournalBooks
• Identify opportunities to accelerate qualified demand, increase adoption, and drive revenue growth across target audiences and market segment
• Translate business priorities, customer insights, and product strategies into actionable marketing plans and programs
• Partner cross functionally to align execution plans that support successful GTM delivery
• Provide strategic recommendations and performance updates to leadership
• Demand Generation & Campaign Execution
• Develop and execute integrated marketing campaigns across digital channels, sales enablement, events, content, and customer engagement programs
• Design programs that identify, nurture, and convert customer buying intent into qualified demand and Marketing Qualified Leads (MQLs)
• Partner with Digital Marketing to leverage website behavior, Salesforce data, and customer engagement signals to trigger targeted marketing and sales actions

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in growth marketing, product marketing, demand generation, or a related marketing discipline
• Proven experience leading GTM initiatives and driving product adoption through targeted marketing programs
• Experience partnering with Sales, Product, and Marketing teams to achieve business objectives
• Experience using customer data, CRM platforms, marketing automation, and analytics tools to drive marketing performance
• Experience in B2B marketing and/or promotional products a plus
• Residency Requirements Must be located in one of the following states: California, Colorado, Florida, Georgia, Illinois, Kentucky, Massachusetts, Michigan, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Texas, or Utah.

Benefits

• Full healthcare and benefits! The health and wellness of our employees is important to us, that’s why we offer benefits including medical, vision, dental, short-term disability, and more!
• Flexible scheduling
• 401k Matching
• Generous Paid Time Off and Holidays
• PCNA Cares Share Fund – donating to teammates in times of need