Responsibilities

• Responsible for Hover's long-term organic growth strategy across SEO and GEO.
• Build a technical SEO roadmap by identifying opportunities, prioritizing initiatives, and partnering with Engineering and our SEO agency to improve site performance.
• Create and evolve a content strategy aligned to contractor and insurance buyer journeys, ensuring content supports both search visibility and business objectives.
• Develop Hover's point of view on Generative Engine Optimization (GEO), experimenting with how AI-powered search experiences discover, summarize, and recommend our content.
• Build scalable editorial processes, including content briefs, publishing workflows, and agency management.
• Establish reporting frameworks that connect organic traffic to qualified leads, pipeline, and business impact.
• Analyze performance data to identify opportunities, measure results, and continuously improve organic acquisition.
• Influence cross-functional partners across Product, Engineering, Design, and Marketing to prioritize initiatives that improve organic performance.
• Stay ahead of industry trends across search, AI, and content marketing, bringing new ideas and experimentation to the team.

Requirements

• 4-6 years of experience in SEO, Growth Marketing, Organic Acquisition, or a related discipline.
• Hands-on experience leading both technical SEO and content strategy.
• Demonstrated success building or scaling organic acquisition programs—not simply maintaining mature channels.
• Deep understanding of technical SEO fundamentals, including crawlability, indexing, site architecture, structured data, and Core Web Vitals.
• Experience using SEO platforms such as Ahrefs, SEMrush, Screaming Frog, Google Search Console, or similar tools.
• Experience measuring and communicating business impact, connecting organic performance to leads, pipeline, or revenue.
• Strong analytical skills and comfort working with spreadsheets and marketing analytics tools.
• Excellent written communication and editorial judgment.
• Experience collaborating across Engineering, Product, Design, and Marketing teams without direct authority.

Preferred

• Experience with HubSpot.
• Experience working at a high-growth B2B SaaS company.
• Experience in vertical SaaS, PropTech, ConstructionTech, InsurTech, or other technical B2B markets.
• Familiarity with Generative Engine Optimization (GEO), AI search, or LLM-driven discovery.
• Experience managing agencies or freelance content partners.

Benefits

• Compensation - Competitive salary and meaningful equity in a fast-growing company
• Healthcare - Comprehensive medical, dental, and vision coverage for you and dependents
• Paid Time Off - Unlimited and flexible vacation policy
• Paid Family Leave - We support work/life balance and offer generous paid parental and new child bonding leave
• Mandatory Self-Care Days - A day set aside each month to allow employees to recharge
• Remote Wellbeing Resources - We provide recurring fitness classes, meditation/ mindfulness tools, virtual therapy, and family planning assistance
• Learning - We encourage continued education and will help cover the cost of management training, conferences, workshops, or certifications